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ExtraTorrent.cc > Articles > “On Air, On Sale” Policy Adopted By Record Labels

“On Air, On Sale” Policy Adopted By Record Labels

“On Air, On Sale” Policy Adopted By Record Labels

Added: Thursday, January 20th, 2011
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
UK’s largest record labels Universal and Sony seem to finally realize that making music fans wait several weeks to legitimately purchase a song after hearing it on the radio is an outdated practice. Record labels admitted to acknowledge that 90% of consumers would simply switch to file-sharing in order to satisfy their demand.


Finally, a number of British record labels realized that the common practice of playing new songs on the radio for up to 6 weeks to create demand before the tracks are available for purchasing is simply out of date.

Universal Music CEO David Joseph admitted that “wait is a wrong word for the current generation”. Therefore, it’s wrong to believe that demand for a song can be created by playing it on radio in advance. As a result, Universal and Sony are going to end this outdated practice next month, adopting a new policy called “On Air, On Sale.”

Earlier, the songs could be played on the radio for over a month before being officially released for sale. This forced many music fans to switch to such illegal alternatives as BitTorrent to acquire music.

The surveys under the old system revealed that the searches for music tracks on iTunes or Google were peaking a few weeks before music actually became available for purchasing. This could only mean that the public was already bored of waiting for legal content or had already pirated new singles.

In fact, it has been clear for years that delayed release dates are a contentious issue. As everyone can see, the longer music industry sits on an album the more likely the latter would find a way to file-sharing websites and BitTorrent trackers.

Even Sir Paul McCartney expressed his dismay a few years ago about EMI record label, or, be more exact, its approach to releasing music. Paul McCartney complained he had became frustrated with the length of time it took for the former record label to release a track. When he wanted to release his music within weeks, record label said it can only be done in six months as the least. On his question “Why that long?” they gave him an answer “To develop a marketing program”, which, as it turned out, can’t be done in a few weeks.

Fortunately, now the decrease in amount of time between recording an album and releasing it for sale marks another step in forthcoming music industry reform.

January 20th ,2011

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Date:  Thursday, January 20th, 2011

Comments (2) (please add your comment »)

posted by (2011-01-20 19:15:21)
MOEGAFS avatarlolz Record company exec are idiots if its taken them this long to realize

posted by (2011-01-21 18:30:22)
No avatarit's about time they released music and films on 1 date throughout the world. then people can really choose if they want to see it in a theater, rent it, or buy it.
now there are so much people that download music/films just because it isn't available in there own country yet. young people take pride in seeing movies/hearing music earlier then there friends. they must globalize the release dates

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