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ExtraTorrent.cc > Articles > 2010 Box Office Reached $32 Billion

2010 Box Office Reached $32 Billion

2010 Box Office Reached $32 Billion

Added: Sunday, February 27th, 2011
Category: Recent Headlines Involving File Sharing > Ridiculous Criminal Trials
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
2010 was really something for the movie industry – for the first time in history box office revenues exceeded $30 billion mark. Compared to 2009, the revenues were 8% up. Meanwhile, the MPAA keeps calling for stricter copyright legislation to fight ever-looming piracy ghost.

The entertainment industry is still insisting that thousands of US jobs are threatened by digital piracy, while creative industry itself is losing billions of dollars. Almost every press release of the Motion Picture Association of America contains concerns over piracy, but at the same time, movie industry box office revenues are booming all over the world, according to the MPAA statement that last year was another record year at the box office: worldwide grosses reached massive $31.8 billion.

Bob Pisano, MPAA President, admitted that 2010 was a strong year at the movies. Regardless the overall situation with digital piracy and changing business models, the industry managed to get another record year at the global box office. The main reason of the increase was the growth outside the United States and Canada. However, digital theft of the creative works online is still believed to have a sustained adverse impact on the industry revenues, since no industry can compete with free.

Actually, it’s not clear if the MPAA boss really believes that a blurred camcorded version of a film would be able to deprive cinema theaters of visitors. In fact, there can’t be millions of people worldwide preferring a low quality version of a film over a theater visit due to the possibility to save a few dollars.

Film piracy is not an actual competition to cinema theater attendances. The suspicions are that it’s not the opportunity to save money, but insane security measures in the theaters that hold visitors back from spending time in the movies. But since the MPAA fails to understand this, it will keep pushing for new anti-piracy laws.

Nevertheless, the investments made towards reducing camcording are hardly worth it, especially night vision goggles for the cinema workers, emotion recognition and audio watermarks. Instead, it seems like anti-piracy groups insist on increasing threat in order to justify their own jobs, since anti-piracy is a huge business too, making millions of dollars thanks to a supposed piracy threat.

Thanks to TorrentFreak for providing the source of the article

February 27th,2011

Posted by: 

Date:  Sunday, February 27th, 2011

Comments (5) (please add your comment »)

posted by (2011-02-27 13:30:38)
No avatarImo, the only productions that should fear camcorder recordings in movie theatres, are the ones that aren't worth watching anyway

posted by (2011-02-27 14:09:13)
style81 avatarnice info
if things run like this i would be thinking of being a film maker there is still huge market to cover for various topics of society in which we can have films
thanks sam

posted by (2011-02-28 05:26:26)
Windfall avatarGood information, though the article is a bit narrow-sighted. Recorded films may be the direct competition with films in theaters (which I personally won't waste my time with) but the majority of pirated movies that are downloaded are not cams. A far more telling story would be the per capita DVD sales and rentals. Also, those that do bother with cams instead of visiting a theater are saving a lot more than a couple bucks considering the prices of movies these days, though they are doing so at a seriously diminished quality. Even if they have an amazing home theater system, it can't compare to the massive screen, immersible audio, and spiffy vibe of a theater. While the movie is the same, the overall experience is vastly different and cannot be pirated. In short, there will always be a market for the theaters because of the experience it provides, not just the movie itself. While I can cite no data, it seems obvious enough to me that someone who downloads a cam probably didn't have any prior interest in seeing the movie in a theater anyway and, if the movie is good, there is at least a small chance they will pay to see it in theaters or on DVD later.

posted by (2011-02-28 13:36:24)
mickdrift avatarIf I get sold an ice cream, that is sold as chocolate and I get mocca, I want my money back! And will get it! If I see a crap movie at the theaters, hyped by the best parts in the trailer, and then get dissappointed by the quality/content, I am not getting no refund. Outdated Business Model!!

posted by Blocked (2011-03-02 00:17:19)
menahunie avatarYep you sure can't beat the movie theater experience..NOT
Cell Phones ringing; people talking, munching food, farting and just plain distracting.
THEN you get some one who sits in front of you and their head blocks half the screen - aaah the movie experience...
My final peeve is WTF is the commercials in the movie; don't we pay enough in tickets and go to the theater to get away from the freaking commercials?

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