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ExtraTorrent.cc > Articles > Advertising Standards Agency Banned CD Ripper Ads

Advertising Standards Agency Banned CD Ripper Ads

Advertising Standards Agency Banned CD Ripper Ads

Added: Wednesday, April 6th, 2011
Category: Bit Torrent Freedom > The Right To Share
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
ASA (Advertising Standards Agency) issued a ruling saying that ads for 3GA Ltd.’s Brennan JB7 which backs up tapes, vinyl, and CDs onto a digital HDD incited people to violate the law. Consequently, the advertisements were prohibited under the UK’s advertising codes as “misleading” marketing.


An agency called the ASA ruled last week that a device backing up physical CDs to a digital HDD was unacceptable to copy CDs. The device in question, the Brennan JB7, was created by the engineers at 3GA Ltd and is able to store up to 5,000 CDs on HDD. In addition, the device allows record from radio, vinyl, and cassettes.

The banned advertisement claimed that the device is able to save space and clutter, and, most importantly, deliver an immediate access to your music collection. The owners of the new device fall in love with their entire music collection again just because the player made it very accessible. Besides, the device can record from vinyl or cassette, which means that the consumers will be able to enjoy their favorite music while keeping it out of the way.

The agency was required to review the advertisement published in national press by an unspecified complainant saying that the ad encouraged people to infringe the law. Meanwhile, under the UK’s Advertising Code 1.10, marketers cannot publish advertisements inciting consumers to violate the legislation, and therefore cannot claim that a product can be legally sold if it’s not true. The ad of 3GA Ltd. also highlighted how inconvenient it is to own thousands of CDs, since there’s always clutter.

Indeed, the problem with CDs is that it takes time to dip into a CD – pick it, load in the player, play some snippets, eject the CD and put it back where it belongs. Moreover, there’s also a problem of finding a specific CD – they all have tiny font on their spines, and it would be next to impossible to find a track if it is on a compilation CD. The clutter also plays role, because you either keep the CDs near your player or you don’t listen to them at all. In other words, you are literally forced to share your living space with tens if not hundreds plastic boxes. Undoubtedly, CDs are great, but in our digital age still very inconvenient.

The ASA, however, brushed aside all the conveniences and claimed that it’s against the law to make a copy of a CD without the permission of the rights owner under any circumstances.

April 6th,2011

Posted by: 

Date:  Wednesday, April 6th, 2011

Comments (4) (please add your comment »)

posted by (2011-04-06 17:29:31)
DEMONLORD avatarits ok, can find enough of them online anyways with out the ads because word of mouth gets around better than some stupid annoying ad or pop up

posted by (2011-04-06 17:50:38)
Armando_G avatargreat advertising for the product though.. bet it will sell MORE because of this rather than less..
People will see it as something forbidden or naughty and buy it just because of that.
I'm not so sure that its actually illegal to make backup copies of media you purchased though.. That I will check up on.
But either way, I hope they make an absolute mint off it.

Incidentally, does this mean that Apple can't advertise ipod's because the software allows you to rip CD's to the player? >.<

posted by Blocked (2011-04-06 20:13:32)
Crashman_123 avatarThey should look at the laws a little CLOSER, because in MOST countries (NOT all) it is LEGAL to make a single backup of personal property (including VHS, CD's and DVD's), but you MUST (legally) destroy the backup if you sell or give away the original. (Keep backup if original is unplayable/destroyed)
One reason being that it helps reduce insurance premiums and payouts if you have a backup in case of fire or accident (preferably the backup is stored OFF-SITE or in a fire-proof container)

Per the Apple question, Not if they apply the same rules as in THIS case! If it's an EXISTING law, 3GA could point out any past Apple iPod ads as a defence against this ruling. If it's NEW legislation, then APPLE is SOL in the advertising arena as well.

Where that law starts to become murky is backing up to a different media (VHS->DVD, CD->HDD, DVD->HDD, Digital Download->CD/DVD, etc), but as long as you only had the one backup (no matter WHAT format), and you aren't sharing it, the law USUALLY doesn't see a big problem.

posted by (2011-04-06 23:50:00)
Slim33 avatarThis is so very sad! Thanks for the read SaM

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