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ExtraTorrent.cc > Articles > Microsoft Will Personalize Online Searches

Microsoft Will Personalize Online Searches

Microsoft Will Personalize Online Searches

Added: Tuesday, May 31st, 2011
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
Microsoft is trying to make the rapidly growing flood of information on the Internet more structured, user-friendly, and accessible. In order to do so, it launches its new personalized search engine called Emporia.


A team of 5 developers from Microsoft scientists are reported to be working in Cambridge over a new intelligent search engine, which would be able to learn and reveal search results depending on the user’s individual needs. One of the Microsoft managers, Ralf Herbrich, has updated attendees at the conference in Germany, bringing a prototype of the search engine.

The service works the following way: in order to tell whether the data is relevant for an individual user, the new intelligent engine analysis information contained in the posts on their social networking services, such as Facebook and Twitter. The developers claim that the role of knowledge and specific experience they can receive from all social networks is becoming more and more important.

The prototype of the search engine Emporia presented at the conference was ready to use on the mobile phones running Microsoft’s Windows Phone 7. Moreover, the engine is already in the top 10 applications on Microsoft’s Marketplace. The service is reported to be able to analyze news online streams, search for keywords and key categories of the information, and filter the interesting stories. Emporia’s users are further able to refine an original list of hits by following individuals and sites.

Microsoft believes that personalized appraisal, if combined with cross-referencing personal information, can eventually result in the better hit lists that are more relevant to the users’ personal interests.

May 31st,2011

Posted by: 

Date:  Tuesday, May 31st, 2011

Comments (10) (please add your comment »)

posted by (2011-05-31 21:15:03)
TrojanMouse avatarSo basically, yet another way Micro$oft is going to spy on us...

posted by (2011-05-31 22:19:39)
shoota90 avatarvery true trojan

posted by Blocked (2011-05-31 23:47:17)
menahunie avatarA personalized search for ME? NOT... NOPE...NO WAY....
Only dumb idiots will fall for this and think of all the spam some one will also get from Targeted Marketing... AND allot more thinks you don't want like tracking bugs watching what you do while surfing.. I can see ICE, MPAA, RIAA and other just drooling thinking about this...

posted by (2011-05-31 23:52:54)
slaphead09 avatarHmmm... I think a second identity is needed...

Hello Micro$oft. My name is John Smith. I am an honest citizen, who uses the internet responsibly.

posted by (2011-06-01 01:44:56)
No avatarwow, that tops it, first i thought microsoft was super smart for the virus they call windows... now this. rofl , i hope all know they'll be monitored 100% and yeah i think soon we all going to need a second identity

posted by (2011-06-01 04:52:29)
WCKicksAss avatar2nd idenity, i call John Doe, and menahunie so fvcking true...

posted by ET loverSuperman (2011-06-01 11:49:59)
tonymengela avatarI got to laugh at you guys saying you need a second identity, you are already using one when your online anyway. Just using a different user name is not enough. You will have think in different ways, and use completely different methods in order for it to work. New friends and new tastes. This software, if you read it correctly with profile your emotions, wants and desires, in order to beat it you will have to have a whole new personality. They are just announcing what has already been in place for years now, all they are doing is refining it!

posted by ET lover (2011-06-01 12:02:50)
COMPRENDeDEFUNCT avatari thought this already exists, its called stumble upon

posted by Blocked (2011-06-02 04:27:22)
4uckAuthority avataryou're acting like we're not already spied on....if its not a search engine, then it's a software company. if its not a software company, its our isps. if its not our isps, its our governments. and if you managed not to be spied on by any of those...a hacker is probably spying. this is nothing new

posted by (2011-06-04 03:27:05)
Handsomeking718 avatarSam thanks for the read,microsoft is doing anything to crack down on piracy,they wanna spy on us now lol C4EVA BI**CHES!!!

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