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ExtraTorrent.cc > Articles > Homeless People Became Wireless Hotspots

Homeless People Became Wireless Hotspots

Homeless People Became Wireless Hotspots

Added: Thursday, March 15th, 2012
Category: Bit Torrent Freedom > The Right To Share
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com, ddr:sam:extratorrent:hindi:bollywood
An unusual marketing stunt has totally backfired,when advertising agency called BBH came up with a splendid idea to turn homeless people at SXSW into wireless access points. The company is sure that it isn’t demeaning.

Now the homeless people are equipped with technology that literally turns them into human routers, thus making otherwise charity-givers into Homeless Hotspot users. If you make a small donation, you would be allowed to log on and use the Internet.

Advertising company BBH, which remains behind the scheme, claims that it set out with the best of intentions. The company does realize the concern which has since erupted over social networks. The advertising outfit’s initiative describes itself on its Twitter page as aiding “bring Street Newspapers into the digital age” introducing itself as a modern take on such initiatives as the Big Issue.

The company’s official blog first announced that people will notice “strategically positioned individuals” wearing T-shirts saying “Homeless Hotspot”. Later, an updated entry tried to soothe the furious Twitter backlash.

Despite the fact that it could be argued that turning homeless people into a way for others to check their email is thoroughly dehumanizing and demeaning, the advertising company keeps insisting that such activity becomes the business of the individuals involved, because they can keep all the income they received from providing access to the web. Meanwhile, the company itself has virtually nothing to gain from this except from, probably, exposure. And the expectations are that it will certainly get that.

Although the SXSW trial is regarded as a “beta test”, BBH still hopes that the platform could later be adopted “on a broader scale”.

March 15th,2012

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Date:  Thursday, March 15th, 2012

Comments (7) (please add your comment »)

posted by (2012-03-15 13:44:45)
chasnjas avatarSo the homeless were making some money from something "they agreed to do",im guessing its the rich do gooders who would shun homeless people while sitting in their ivory towers whinging about this,i got no issue with a homeless person agreeing to it and earning a bit of coin in the process.

posted by Turtle (2012-03-15 17:19:40)
D4T4 avatarWoohoo.... I'm gonna D/L from a bum and watch him glow in the dark. Lol. Then watch the MPAA etc try and track down his home address to send him his 3 strikes snotty letter. That's why they're against it.

posted by ET junkiemen (2012-03-16 00:39:47)
4GET avatarwhen i go fishing i tend to go to a place were no one can see me and away from eyes of baillifs cos i dont have a licence to fish ..uhhmm sounds fishy to me .thanks

posted by men (2012-03-16 03:26:22)
Slickinator avatarit too me is a good idea .. cause i know some homeless people might have a laptop also and can talk with family more easily if far away and make money for food

posted by ET junkie (2012-03-16 17:39:04)
rexeus avatarHomeless becomes wireless!

posted by Blocked (2012-03-19 03:22:16)
gabaigline avatarDoesn't sound like a bad idea to me. Most homeless persons will appreciate the opportunity to make a few $'s.

posted by (2014-11-06 06:08:19)
No avatar“Unseemly” and “wrong” is what other people define the experiment conducted by BBH Labs through the homeless people in Austin, Texas. There are 13 people participated but 11 of them were able to get off the roads with the cast it made. They are wearing t-shirts with their name and “I am a 4G hotspot” printed on it. <a href=" this page for more info.</a>

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