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ExtraTorrent.cc > Articles > Facebook Advertising Proved Useless

Facebook Advertising Proved Useless

Facebook Advertising Proved Useless

Added: Tuesday, June 12th, 2012
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
According to the recent poll, 80% of Facebook users have never bought anything advertised on the social network. In fact, the survey states the obvious: people aren’t using Facebook to buy something or get informed, they are rather killing time. There’s also another phenomenon revealed: Facebook fatigue. Around 34% of Facebook users admitted to spending, or wasting less time on Facebook than 6 months ago.

Meanwhile, Facebook’s controversial IPO didn’t go down well with its users either, because 44% claimed it made them less favorable toward the social network, says Reuters. So, all of this doesn’t bode well for the network, because it tries to find out how to translate its huge user base into actual profits. The fact is that people aren’t spending on Facebook, and don’t care about advertisements or comments, which means that Facebook has yet to develop a revenue generating model in the mobile space.

Moreover, the growth is slowing down and it has to, like mobile phone penetration in the developed world a decade ago. There are just not enough people to target with advertising, because more and more of them are now from the 3rd world. Meanwhile, the social network refused to comment on the poll results, but pointed to previous reports saying that Facebook advertising campaigns were successful earlier.

After the IPO, the company’s business model came under even more scrutiny, though it would have been a right way to scrutinize the model before small investors pour their retirement savings in Facebook stock, hoping that they are investing in the next Google or Apple. In the meantime, the notion that Facebook would eventually cash in on what actually amounts to the biggest information mining operation worldwide seems to be wearing off.

Although targeted ads may sound like a good idea, they can also backfire, because Internet users aren’t that keen to see personalized advertisements on their page, in some cases with awkward or downright embarrassing material. Instead, it can be regarded as a tricky balancing act between delivering proper targeted advertising and bad taste. Thus far, the largest social network in the world doesn’t seem to be making this work. So, Zuckerberg has something to consider…


By:
SaM
June 12th,2012

Posted by: 
SaM

Date:  Tuesday, June 12th, 2012



Comments (11) (please add your comment »)

1
posted by ModeratorXbox (2012-06-12 17:14:47)
LoMX avatarMark will be bankrupt soon.. lol

2
posted by (2012-06-12 18:25:44)
CaptCosmo avatarFacebook has its nose in the sand and I for one will celebrate when it blows away with the dust!

3
posted by (2012-06-12 19:54:16)
No avatarAt work they tried Google and that bombed so they tried facebook for advertising and it certainly worked better.

4
posted by (2012-06-13 00:00:05)
roll2877 avatarAdsense thumbs up

5
posted by (2012-06-13 03:37:17)
jgmcnair avatar#3 reargunner, where do u work?

6
posted by Blocked (2012-06-13 10:12:11)
williebk avatarI'm using Firefox and a few plugins so I never see no advertisements anyway and it works 100%

7
posted by (2012-06-14 00:41:29)
bredsat avatarI am not a super fan of FB just occasional use to keep tracks of some far away friends
As @6 I also use Firefox with a few plugins so dnt even bother about the ads there, they just annoying

8
posted by ET junkie (2012-06-14 03:13:28)
No avatari too have firefox, and although i dont use facebook now, when i did i never saw the ads. and even if i did, im not clicking on them. i use google for my research. not my jackass friends.

9
posted by ET loverGirl (2012-06-14 11:07:55)
Albertagirl avatarI use Firefox and my facebook page drives me CRAZY now that it is PACKED with dating ad's, the past couple days there are even voice ad's to the point I've had to mute my pc when I opened up FB! I sure would appreciate any FB users who said they have add on's that stop those ad's from showing up to PM me with the names of these addon's! PLEASE and THANK U SO MUCH! P.S, I knew FB had reached is apex, I heard there is another social media site in the making that will be better than FB. Wonder what that will be like.

10
posted by (2012-06-14 11:36:46)
Kaspardawg avatarThere's ads on Facebook? oh yeah, I use Adblock Plus

11
posted by (2012-06-14 15:26:43)
samps avatari knew it was bs



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