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ExtraTorrent.cc > Articles > Entertainment Industry Disabled Fast Forward

Entertainment Industry Disabled Fast Forward

Entertainment Industry Disabled Fast Forward

Added: Wednesday, June 27th, 2012
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
Time Warner Cable has received a patent for its innovation: it disabled fast-forward on digital video recorders. Charles Hasek made this invention in order to stop people from skipping commercials built into the video. The entire idea is based on the assumption that the company is able to tell advertisers that instead of fast forwarding playback through the commercials they can make sure that the consumers are really watching. As such, the advertisers should be paying for commercials more willingly.

However, this approach can’t guarantee that the consumer won’t turn off the program because of too many commercials, or just go to the loo. Still, a lot of advertisers are ready to pay a fortune for such a gimmick.

In the meantime, the patented technology has the opposite function of the Hopper multiroom DVR, recently launched by Dish Network. Dish has designed a method to automatically remove all advertisements from prime time programming of the Big Four broadcast networks. That’s what the consumers would love the most.

Time Warner Cable has already disabled the fast-forward function in a number of the digital cable products provided to its subscribers. However, the industry experts doubt that the company would bring in the advertisement system in the nearest future. So, the users who are annoyed with plenty of commercials will have no other choice than just leave and switch to DirecTV, Verizon or any other multichannel provider which distributes DVRs allowing the consumers to skip the adverts. However, it might offer it as an extra cheaper service in order to force consumers to purchase the content with advertising installed.

June 27th,2012

Posted by: 

Date:  Wednesday, June 27th, 2012

Comments (18) (please add your comment »)

posted by Turtle (2012-06-27 17:05:18)
zacsawyer avatarGod I miss VHS and analog TV.

posted by (2012-06-27 17:20:54)
OpenMinder avatarI recommend all subscribers to cancel their subscriptions then if this is going to become the norm.

Basically, subscribers are paying to be forced to watch ads, where really they should either not have to watch ads at all as part of their paid service, or offer the service(s) for free and be forced to watch ads.

Having to do both really is a form of ecomonic slavery and until people hit them in their pocketbooks, these large corporations will continue ubated in their thievery.

posted by ET junkieET loverTurtle (2012-06-27 18:11:05)
fusseltier avataranother reason for ripping

posted by (2012-06-27 18:53:50)
jgmcnair avatarThe only ads i ever see these days regarding the tv is the stripper on the download page of Extra Torrent. Since discovering movie torrents and the uploader ettv, I canceled the paid tv subscription. But they still have me by the you know whats paying for internet. Oh well, Thanks for the article sam

posted by (2012-06-27 20:56:39)
No avatarwho really cares if you have to watch a commercial, thats when you go to get a refill of what ever you are drinking. or, go use the bathroom.

posted by Blocked (2012-06-27 21:15:55)
williebk avatarWoW! A Time Warner Cable rep came to my house yesterday and offer me a two year cable and internet deal for half price, Now I know why, I couldn't refuse the nice offer of $55.00 a month with a 20mb download speed.

I guess I could get my own recorder box to work with Time Warner Cable

posted by (2012-06-27 21:27:10)
No avatarLoL its real easy to get around this crap LOL. just use a dvr and then rip the content and then just edit the commercials out "they must think people don't have editing software" LoL.

posted by Blocked (2012-06-27 21:28:59)
williebk avatarIt's a shame living in the fourth largest city in the US and most famous in the world (Brooklyn, NY) and I can't even get Verizon Fios and not allowed to hang DirecTV dish out my window (city apartment building 14 floors high dwelling) that really sucks! I'm stuck with Time Warner Cable

posted by Blocked (2012-06-27 21:58:35)
williebk avatarHey @clamo, that's not the issue here ripping and editing out the commercials. The issue is subscribers being force to watch unwanted commercials on the spot. Just use a different DVR. What happen to the TV commercials zapper, lol

posted by (2012-06-27 22:54:48)
No avatarPeople get dumber and dumber, the government should shut these vile corporations down, especially the wireless scammers.
OTA TV functioned for free because of ads, and subscription tv had no ads because you're paying for it... you can't have it both ways, nitwits.

You wonder why the economy is bad, it's because corporations are obsessed with bleeding the consumers dry.

posted by (2012-06-27 23:02:02)
No avatar@Raven1618 if it was ONLY 'a commercial' nobody would care but the average commercial break lasts for 3 minutes or so depending on the distribution and timeslot deals made. The entire point of having a DVR system is so that you can record a program and watch it later, and if you choose to not watch the same commercial 16 times through the broadcast then you can skip it. As to the suggestion of buying a different DVR box, not everyone can afford to buy a TiVO or other device, and not all DVR systems allow you to pull the content from the box, case in point AT&T U-Verse.

posted by ET lover (2012-06-28 02:46:42)
HiDefHQ avatarI would expect it to be more of a full back to be implimented if they are desperate for the revenue, or of course it could also be a way of creating a premium no ad service for even more revenue. It's not exactly a new idea is it jumping on the bandwagon of if you want it ad free then get the premium version. it's a hard life when you want everything under your own terms, sometimes you just have to except it pffft. it's all good for the world economy at the end of the day, you know the rich get richer and the poor get poorer

posted by (2012-06-28 03:33:28)
No avatardo these idiots not realize there just pissing of the people who watch the shows legally and they will just go online

posted by Blocked (2012-06-28 05:13:35)
menahunie avatarIt is not hard to crack this feature on your own DVR which I own and there is nothing the cable Co. can do about it since they only provide the content; not make it.

posted by (2012-06-28 08:50:56)
No avatarThanx for the tip
menahunie I'm gonna check that out. I just have 1 question. Does guy with dishnetwork have to install his dish outside? What if he put in window? I just don't know how those work.

posted by Site FriendET loverSuperman (2012-06-28 22:33:26)
Embolism avatarmedia manipulation and brainwashing of the consumer by repetitive commercials,who in their right mind would want to pay for this.

posted by ET junkiemen (2012-06-29 00:39:07)
4GET avatarwell i think if your a smoker or make a mushroom sambo or pot of tea or get some fresh air the ads can come in handy ..i cant afford these sat boxes any way i just watch non sub free chan .

posted by (2012-07-20 03:11:42)
No avatarI’d like to know what’s in it for Time Warner Cable’s subscribers. This patent seems ludicrous and seems like it’s setting TV back by decades. It especially doesn’t look good in comparison to the way that Dish is doing the exact opposite by providing an easier way for subscribers to choose to skip over commercials. When Dish announced the Auto Hop feature a couple of months back I was floored. Not only had I just started working for them, but also I was in the process of dropping cable and getting Dish. I jumped at the opportunity to get a Hopper just so that I could use Auto Hop, so I can imagine the number of Time Warner Cable subscribers who will also jump at such an opportunity now that Time Warner Cable is anti-subscriber.

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