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ExtraTorrent.cc > Articles > uTorrent Will Make Its Advertising Plans Optional

uTorrent Will Make Its Advertising Plans Optional

uTorrent Will Make Its Advertising Plans Optional

Added: Wednesday, August 22nd, 2012
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
Recently, BitTorrent Inc. announced that uTorrent – the number one file-sharing application on the web – would support ads. Of course, uTorrent enthusiasts couldn’t take the news lightly and their reaction was exactly the one experts expected.

BitTorrent Inc., when making the announcement of an ad-supported file-sharing, also encouraged the public to express their opinion. What they received was lots of comments.

Many users called it an absolute disgrace and pointed out that uTorrent used to be an excellent lightweight application with great features, which would be spoiled by adware. Users fear that the client will turn into a “bloated mess” like the rest of the applications.

Although the majority may not think the same, BitTorrent Inc. did pay attention to all opinions and announced the other day that they decided to offer users the chance to choose whether they want an ad-supported file-sharing client or not. Eric Klinker, the company’s CEO, said that they had long contemplated an opt-out mechanism for advertisements they would be experimenting with. That’s why BitTorrent decided to release the initial edition with an opt-out mechanism, because this is what their users deserve.

The intentions of the BitTorrent Inc. were to use the money from advertisements to improve and invest in the future of file-sharing technology. It means that this experiment might help prove that there’s a legitimate 3rd way in digital distribution.

This reaction of the uTorrent users hasn’t come as a surprise to a company, however, because it wasn’t the first time groups of uTorrent users lashed out against the changes. So, BitTorrent is probably confident that most of their users will support the experiment.

A separate forum post was published by BitTorrent Inc. in response to the accusations of its client becoming bloatware. The company explained that they would be removing Apps in a near-future release since they haven’t been a success among their users across the globe. At the same time, the company is going to evaluate other existing features in order to ship a slim base client with only those features that users like and use.

Besides, many users call for a smaller and meaner client than the current uTorrent. The company admits that over the past year, it has considered different ways to getting there and is taking this request seriously.

August 22nd,2012

Posted by: 

Date:  Wednesday, August 22nd, 2012

Comments (8) (please add your comment »)

posted by ET babySite FriendET junkieET loverGirlSun (2012-08-22 17:05:41)
cosmiclsd avatar...well,well;.."the cat's finally out the bag";no surprise here..lol!there r 2 many people that use UTorrent..&..that translates into:>>$$$$-MONEY!..the so-called "Information Super Highway" was started wit MONEY & the "NET" can and does generate lots of CASH
,come on BitTorrent Inc.;you've already been on the "PAYROLL";u've got lots of "dirt/blood on your hands",,me opinion...as always,@SaM,excellent job at bringing us NFO....

posted by (2012-08-22 17:19:39)
No avatarI am still not switching to a new version as most the trackers that I am on band 3.0+, its a pile O crap, even with out the adds.

posted by Blocked (2012-08-22 19:10:35)
skreamer avatarDid they really listen to the Utorrent users? Nah.

My guess it was that they listened to the people they were expecting to advertise.

"You can pay us XXXX USD to run your advertising campaign, that everyone will just hate so bad" ;p

posted by (2012-08-23 06:30:12)
cydgeno avatarhi

instead of advertising, they should work be able to put a good utorrent X64 client for win 7 or 8, then they can advertise


posted by (2012-08-23 10:19:28)
TDaddy avatarI fully support µTorrent ads. The company has every right to make a profit after giving its product away for free all of these years. Anyone who thinks that people and corporations are in business 'not to make money' is a LOSER, plain and simple. No one goes to work every day and tells their company not to pay them for their work. ExtraTorrent has the right to make money too, that's why there are hit-click ads all over the place.

posted by (2012-08-23 12:28:08)
ihatespys avatarI moved over to Transmission figured I would try that out, seems great so far.

posted by (2012-08-23 12:57:50)
MooG avatarI agree with TDaddy that BitTorrent Inc. have every right to try and make money off their product but that's made difficult by there being a lot of good competition.

There are products that inspire brand loyalty, where people will pay a premium (or accept a worse service for the same cost), but I don't think a torrent downloading client is one of them.

They could try putting ads in their current version and put out a barebones version without; but they have tried that the other way around (a paid for super version) and evidently that hasn't worked out.

posted by (2012-08-24 03:23:53)
OpenMinder avatar@TDaddy & @MooG: I also agree that not only BitTorrent Inc., but any individual(s) or companies which offer free-to-use software being able to generate an ad-supported revenue stream. This is one aspect of, and somewhat the nature of the Internet, in that anyone may create something, offer it for free to/for everyone to use, then as their user-base grows, offer the same free-to-use software but embed advertisements to generate revenue.

However, I do not agree with, and am very much against such individuals or companies (such as uTorrent) tracking users' IP addresses (so that country or region-specific ads will target certain users in various regions or countries).

It begins with something as innocuous as a free program to use, then becomes a free program to use with various ads showing, then that IP information becomes part of a larger data-mining campaign, which of course leads to greater revenues (selling of said data to ad companies), which leads to a lessening of anonymity and Internet "freedoms"....and the snowball continues to grow.

Where does one stop the progression? Is it even possible to do so at key points along the way?

uTorrent already generates roughly $20-odd million through their tool-bar revenue(s), so when is enough income enough?

Money is a terribly destructive ideology, and very likely the most addictive "drug" available to humankind that there is. Once people get a taste, they NEED more and are never (or very, very rarely) satisfied with what they have or are receiveing, regardless of whether it is enough (or more than enough) to suit their need(s).

I am against that whole-heartedly.

uTorrent is a bit unique in that a fair percentage of its users trade/share copyrighted materials unlawfully (which, by the way, does NOT mean wrongly; just legally unacceptable - justice and the law are more and more not synonymous with one another), and so it is possible that this is a pragmatic approach in a bid to appease various corporations who may otherwise attempt to do to uTorrent what they (or other corporations) did to Kim Dotcom and Megaupload.

No one truly knows, but I, for one, am very against being tracked in any way, shape, or form, regardless of my activities online, legal or otherwise. Why must a law-abiding citizen be subjected (forcefully) to being tracked while doing nothing wrong?

I already pay for my Internet service, and that should be enough. In fact, I often will bypass many ad-laden or "busy" websites for cleaner, less obtrusive (and less annoyingly distracting), and faster-loading websites on principle alone, regardless of my desire or potential need to visit that site.

Charge me more for my service, to pay various ad companies, but give me unlimited access and fast speeds and I will gladly pay a substantial amount more, but do it without any sort of involuntary tracking. I did not sign up to access information and digital one's and zeros to be assaulted by things which will only make others more money and only take mine away.

Responsible business practices are not impossibilities, just irregularities as most prefer to follow footsteps instead of blazing new, better, more enlightened pathways.


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