Microsoft’s New Logo FailedAdded: Tuesday, September 4th, 2012
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Microsoft recently took a decision to change its logo. However, this move was greeted by a large yawn from everyone. Actually, the new logo is the old one but ironed out so that it looks more like Windows 8 interface. Given that this interface is expected to kill off Windows on the desktop, this might be not the best idea for the software giant.
Of course, corporate image is very important for marketing, and changing a logo leads to many different parts of a company arguing about something subjective. Nevertheless, one of the more amusing things about this move is the symbolic rubbish that the advertising people come up with to justify their advice.
Unfortunately, the company cut a lot of this out of its announcement, saying that the logo has 2 components: the logotype and the symbol. They are using the Segoe font (the same they used in their products and marketing communications). The symbol’s squares of color are supposed to express Microsoft’s diverse portfolio of products.
As you can see, the colors remains the same, but instead of them being displayed as a flag, they are shown flat. Symbolism expert Dr Dirk Thrusting of the University of Paekakariki was asked to interpret the logo. Since he didn’t get out much, he didn’t know what company logo he was interpreting. The symbols suggested to him that the central theme of the logo was the 4 square tablets of color united by a white cross, which was a reference to the 4 elements, or the 4 directions united under a single commonwealth. Each of them indicated that the corporation was pulling itself into 4 different empires under the control of a single force. This might have been a typical symbol of a huge corporation broken down into 4 competing divisions, ruled by one CEO.
When asked whether the logo suggested mobile to him, Thrusting gave a negative answer and pointed out that the square is a symbol of stability, as therefore the company isn’t supposed to go anywhere. An interesting part of his explanation involved the fact that the square was repeated 4 times and two of the squares were on top of each other, which meant that they couldn’t move at all. In short words, the symbol suggests a large flat, inert company squabbling between its several divisions with a weak and ineffective leadership…
September 4th,2012Posted by:
Tuesday, September 4th, 2012
|that a BIG fail!|
|posted by (2012-09-04 17:57:53)|
|Look really nice..|
|posted by (2012-09-04 18:39:07)|
|if they can't make a good one, so, no shame to ask from windows users ......|
|posted by (2012-09-04 18:49:46)|
|OMG LOL, WHO CARES. leaving it wouldn't have made any change ether LOL. MS windows 8 is to difficult to use for most ppl because they removed the start button and the start menu. MS just SUCKS plain and simple. the logo change had nothing to do the a bad reception for MS, its the stupid changes the did for win 8 LOL. over 80% of the world has badmouthed MS over win 8 alone. hell they disabled and deleted all the comments on there youtube page because of it.|
|'a large flat, inert company squabbling between its several divisions with a weak and ineffective leadership'|
That's a rather good description of Microsoft recently. They couldn't even follow through on beta testers recommendations to retain the start button on the desktop on Windows 8 ... which is NOT designed with PC's in mind ... but rather for touch screen tablet devices, like their new 'Surface' tablet.
The first time we tried Win 8 (Pre-Release) in May (in an IT diploma class), it took us 45 minutes to work out how to shut down the OS, because UNLIKE previous versions, this version is NOT as user friendly. All in all, I think Microsoft made a mistake releasing THIS OS at this time, as I can't see people who JUST upgraded to Win 7 only 1 or 2 years ago (most wait until the bugs are sorted before upgrading), upgrading to THIS version in the near future. Especially since, in some businesses and homes, XP is still alive and kicking [after 11 years]. If XP can last THAT long, why shouldn't Win7 last at least 5-7 years?
|man, i feel sorry for the people that graduate if they graduate from that it diploma class if it took them 45minutes to figure out how to shut down a operating system.... and stupid, sucky, and any other word you want to use Microsoft is all in on this Win8 thing, phones tablets computers anything that can run it really There trying to unify Microsoft mostly due to investor feedback probably because there stock as been so stagnant but anywho figd I would leave my feedback, after seeing that it diploma class 45min to shutdown win8 had to laugh.|
|It is very '80s (in a bad way) the f and t touching drives me crazy. Boring and bland.|
|It took 45 minutes, because we were trying to figure out how to shut down CORRECTLY from the DESKTOP ... without ANY information other than intuition. It only took 15 seconds if we were still in the opening block screen, and about the same when we closed the virtual machine, but that's NOT the correct shut down procedure. It also didn't help that the spot you have to click on the desktop (a few mm above the bottom right of the screen) is only about 3mm square and invisible on the screen. Not that bad, IF you're using fingers on a touch screen, but nearly impossible to find if you're using a mouse.|
The MAIN point here is that if a bunch of students, who have been building and using computers for YEARS (and an instructor who has been using them for DECADES) have this much trouble with a new OS, how much trouble will the AVERAGE user have?
The OS is not that bad if you run EVERYTHING from the opening block screen, as when you close an application it returns you to that screen, the problem arose when we entered the desktop, as there were no VISUAL references on WHERE to click to close the desktop.
As I said, the OS was NOT designed with PC's in mind!
|I like the logo..|
|posted by (2012-09-05 17:24:04)|
|Make Microsoft in those colors instead, or a big black M in the back.|
|It took me a while to figure out how to shut down the pc from windows 8. I did not like the way they made it so i uninstalled it and reinstalled windows 7.|
|ms is always good ppl dont like the 2nd product of ms always|
|posted by (2012-09-06 22:05:05)|
|What a joke! Windows 7 Pro updates are scheduled to last until 2020, which in mind means Win 8 is irrelevant.|
|Hey zsanfusa, how much you want to bet that in 2020 they will STILL be releasing updates for 'just found' security vulnerabilities?|
They were doing that the week before XP stopped being supported, and I don't think things have changed much since then!
|posted by (2012-09-07 04:28:13)|
|Another poor article. No sources to back the claim that the logo is a fail. Quoting an unheard of "expert" from unknown where. Definitely bias.|
"The first time we tried Win 8 (Pre-Release) in May (in an IT diploma class), it took us 45 minutes to work out how to shut down the OS, because UNLIKE previous versions, this version is NOT as user friendly."
You guys are f*cking idiots. 5 minutes maybe, but 45 minutes? Flunk them all. It couldn't take that long to left or right click on nearly everything and not find it.
As with most things, if people are shown how to use it, its much easier to use! However, there were people that returned Playbook tablets because they couldn't figure out the swipe. THERE WAS A F*CKING STICKER ON THE SCREEN SHOWING THE SWIPE. People also returned it because there was a red LED on, IT WAS A NOTIFICATION LED. RTFM. There is no fixing stupid.
I've never used windows exactly as out of the box. Most people don't. Just customize it to how you want and move on.
|posted by (2012-09-07 04:36:26)|
|"What a joke! Windows 7 Pro updates are scheduled to last until 2020, which in mind means Win 8 is irrelevant."|
There is a difference between end of support, and end of extended support. You don't get new features, only security fixes. With cell phones being dinosaurs in 2-3 years, do you want an OS without new features for 5 years? XP pretty much runs on old hardware, not really on the latest and greatest (trim for SSD's for example). Can you imagine the hardware we'll have in 10 years? With 16GB of ram for $70 on sale today, we all could be running 128GB RAM and running windows 10 from RAM!
|posted by (2012-09-08 07:40:28)|
|the present logo is fine.|
|All the later versions including Win 7 and Win 8 are for HIGHER END machines. Still I'm satisfied with Win XP.|
|posted by (2012-09-09 19:45:52)|
|hence its style is called cold by Apple ads back time|
|posted by (2012-09-10 06:34:19)|
|I see the same Logo just uglier,|
so if it has to change Make it Cool
|posted by (2012-09-10 07:00:30)|
|Windows7 is much better than Windows8.||
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