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ExtraTorrent.cc > Articles > Microsoft Plans to Expand in China

Microsoft Plans to Expand in China

Microsoft Plans to Expand in China

Added: Saturday, September 22nd, 2012
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extratorrent.com
Microsoft is definitely moving its forces behind the bamboo curtain, as the company announced it is going to hire over 1000 personnel in China.


Despite the fact that Redmond has already hired 4,500 staff in the country, Microsoft claims it needs more people if it hopes to dominate the local market.

In the meantime, industry experts point out that Microsoft actually has a love/hate relationship with this country. The matter is that Microsoft loves the fact that there’re plenty of customers willing to buy its products, but at the same time it hates the fact that most of its potential customers choose software piracy.

According to Ralph Haupter, CEO for Microsoft's Greater China operation, about 1000 new employees will be hired in R&D, sales, marketing and services. The purpose of doing this is clear: the software giant is planning to reach potential Chinese customers like local governments and public institutions, and it needs more people to do so.

In the meantime, Microsoft has been launching lawsuits against a number of the bigger named local companies in a bid to fix its piracy problems. For instance, this past January, the software giant sued Gome Electrical Appliances, the largest electronics retailer in the country, for installing pirated versions of Microsoft’s software on its personal computers.

In addition, Microsoft claimed that it also wants to boost China R&D spending by 15% over 2013. At the moment, the company has $500 million invested every year on research and development in China. Finally, the software giant is currently building a large cloud computing centre in Shanghai which will also require about 600 people to work there.

September 22nd,2012

Posted by: 

Date:  Saturday, September 22nd, 2012

Comments (5) (please add your comment »)

posted by ET lover (2012-09-22 17:58:27)
SyKoTiK avatarMaybe I'm reading between the lines too far, but when I read "... but at the same time it hates the fact that most of its potential customers choose software piracy" the first - and only - thing I thought is how are they "potential customers" if they're pirating? If you're going to resort to piracy then you are, by definition, NOT a customer - potential or actual.

posted by (2012-09-22 18:31:54)
Robbin_Hood43 avatarJobs (pun analogy intended) outside the USA make great profits for investors. American workers cost too much to employ but are (apparently) great consumers. Yes I know it's a global economy now but the various global trade agreements don't seem to be working too well for the USA.

posted by (2012-09-23 03:32:31)
cggc avatarApple went way up introducing its products in Russia and if we talk about companies like cat heavy construction equipment for the Chinese who tested all its heavy equipment companies cat was who won for China in construcion super highways now selling like USA and saving cat from going broke. Microsoft will be the same as it is and should have been to China before.

posted by (2012-09-23 06:11:49)
No avatarThe job of those 1000 is probably to search for those using pirated software and suit them.

posted by Blocked (2012-09-23 11:48:11)
BillyJoeBobJim avatarThis is going to be bad news, just like when Extra Torrent decided to expand in India! This will be the downfall of all good things, much like ET's choice to go India was..a true dark day for us all

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