Facebook Revealed Users’ “Likes” to AdvertisersAdded: Wednesday, October 24th, 2012
Category: Recent Headlines Involving File Sharing > Current Events
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Once again, the world’s largest social network has sailed into a new privacy storm, because it became known that Facebook was providing some of its advertisers with the information on members’ “likes”.
Local media confirmed that Facebook allowed its favored advertisers to use an internal instrument which shows them what other pages their own fans like. In other words, the “priority” advertising companies now know what films their fans like, which products they buy and what music they listen to. This was discovered by AdWeek which made it public that extra special business partners of the social network were allowed to access the instrument in question for now.
In response, Facebook claimed that this instrument can help marketers create better advertising campaigns. The representatives of the company admit that Facebook does offer aggregated insights to some advertisers which can allow them understand trends about their fan bases. However, the social network doesn’t give away all the personal details of its users: the instrument doesn’t provide the advertisers with any information about their rivals’ fan bases. Still, the tool allows them to gather collective data. Today, the company demands that the marketers should come to their offices to access this data.
Facebook explains that in the event that the instrument goes mainstream it will just help the advertisers decide which film to advertise on or which music to use in a commercial. The company didn’t reveal its plans over the tool – whether it is going to offer it to all its clients or only favored ones. Anyway, this tool could prove to be just another valuable source of revenue for Facebook if it did.
October 24th,2012Posted by:
Wednesday, October 24th, 2012
|posted by (2012-10-24 18:19:08)|
|"Facebook claimed that this instrument can help marketers create better advertising campaigns.." - as if this is the catch-all justification for any invasion of privacy. It would help advertisers to create more effective campaigns if they could parse through our emails and text messages too, but it doesn't make it less intrusive. I can't tell from this article if their only receiving aggregate data or not, but one thing's for sure - these tools can drill down to the user level, and I don't see anything in here which suggests the marketers can't do just that. For a company that is so anxious to give access to its users data away, can you really believe that they're not offering wholesale access to the government? You better believe they are. In fact, I'd be surprised if the government didn't have a duplicate of the entire facebook user database being constantly updated. What a great government spying device: You could profile everyone who used it. And if you DON'T use it? You're instantaneously suspicious and tagged for profiling elsewhere. Because why aren't you using facebook like REGULAR people? Must be something funny going on.. Okay, I'm done.|
|The sort of people that use facebook are totally oblivious to what facebook does with their private data and care even less, as long as they can tell their new found `friends` every single thing thats happened to them that day their happy. "Ignorance is bliss" never a truer word said!|
|posted by (2012-10-24 19:18:20)|
|easy stop usign the c//p gar///ge|
|Even easier, don't use "Facebook" in the first place!|
If you signed up in the beginning and have any intelligence you closed it several years ago.
"Stoopid is as Stoopid does"
|@hairpin100: Agreed. "The Matrix" is not some fictitious computer-controlled alternate reality; it is a dangerous reality taking form and shape with companies such as Facebook.|
|posted by (2012-10-25 07:17:10)|
|"Today, the company demands that the marketers should come to their offices to access this data."|
Demands != should.
|posted by (2012-10-25 10:08:05)|
|Never use facebook been told once you get in you can t get out . . .|
|anyone with any sense knew and knows your info is not secure or safe on facebook and shouldn't use or give anything accurate, important or confidential on facebook.|
|ANOTHER REASON TO USE dnt+ IN FIREFOX AND NOT TO REVEAL WHO YOU REALLY ARE IN YOUR PROFILE,fACEBOOK IS AS A LOT OF THE OTHER SOCIAL NETWORKS, PROFILING ,LOGGING AND MEDIA MARKETING,IF YOUR PROFILE IS REAL AND YOU HAVE NO SAFE GUARDS AGAINST THEM TRACKING YOU THEN YOUR LIFE AND SITE PREFERENCES ARE AN OPEN BOOK,IT WAS AFTERALL THE cia THAT CAME UP WITH THE IDEA OF SOCIAL NETWORKING. (:^D)||
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