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ExtraTorrent.cc > Articles > uTorrent Went Ad-Supported

uTorrent Went Ad-Supported

uTorrent Went Ad-Supported

Added: Friday, November 16th, 2012
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extratorrent.com
A few months ago, BitTorrent Inc. announced that their prime application will become ad-supported. This move is made in an effort to provide further support for both the uTorrent’s team of developers and BitTorrent inc. itself. Unsurprisingly, the reaction of the users to the announcement wasn’t positive, so the company decided to make it optional. Now uTorrent’s new version (3.2.2) does feature advertisements.

The latest version of application is compatible with Windows 8 and features a few other improvements. The ads come in the form of sponsored torrents which can be seen on the new tab at the top of the client. This is supposed to create a bridge between advertisers and almost 125 million uTorrent users.

In the meantime, BitTorrent kept its word and made the new feature optional. If you go to Options -> Preferences -> Advanced, there will be a line like “offers.sponsored_torrent_offer_enabled”. If you don’t want to see ads, simply choose false and they will go away.

After the application is restarted, the adverts bar will no longer appear. Despite BitTorrent takes a great risk by implementing ads to their most popular client, it is going to apply strict rules when choosing the advertisers.

The company announced that its approach had been to selectively work with the advertisers who realize that uTorrent users are the most sophisticated on the Internet, and therefore have a high bar for advertising. BitTorrent Inc. also said they believe that delivering a quality advertising experience which corresponds to highly influential and tech-savvy users really requires careful diligence. That’s why the company has had to turn away some of the demand at this time.

BitTorrent assures that its first partners are pleased with the new feature. Moreover, the company is already trying various types of advertising, along with the one described above. BitTorrent admits that in terms of performance, it is still early in its experimentation, but the company has seen strong sustained download rates for partner offers. Furthermore, it is experimenting with taking users to partner portals to see how that experience compares. uTorrent 3.2.2 is already officially available for download, but industry experts are not sure everyone will be happy with it.

November 16th,2012

Posted by: 

Date:  Friday, November 16th, 2012

Comments (28) (please add your comment »)

posted by (2012-11-16 15:52:05)
No avatarStill using version 1.6.1 And it works Great and Fast aint dealing with the ads

posted by (2012-11-16 17:43:58)
No avatarThanks for the tip on shutting down the "sponsored torrents," which was disappointing. Can't complain about ads if they give you a simple way to shut them off!

posted by ET lover (2012-11-16 19:26:07)
COMPRENDeDEFUNCT avatarusing BT 7.7 and there is no line “offers.sponsored_torrent_offer_enabled”
there is content offer_url, but setting this to false does nothing.

posted by ET lover (2012-11-16 20:46:17)
firefoxsniper avatarI'll never use the new version.

posted by (2012-11-16 20:59:06)
No avatarI'm using qBitTorrent now.

posted by (2012-11-16 22:23:50)
No avatarAs much as I loathe anything java and Azureus in general, it has outclassed every other client as far as torrent functionality for a very long time now and that trend will probably contiue, and with this uTorrent change I may actually feel inclined to go back to Azureus.
It's buggy, it's huge, it's full of useless crap, it requires the poison known as javascript to be installed on your pc, and yet it's still better and was one of the first few clients to actually support large torrents >_<

@guy using 1.6.1: that archaic version doesn't even support large torrents (1gb+) lol.

posted by (2012-11-17 00:23:07)
No avatarits sponsored_torrent_offer_enabled you need to be looking for

posted by Site FriendET loverSuperman (2012-11-17 02:20:29)
Embolism avatarAzureus and deluge for torrents on my system,Azureus now known as vuze was the first client with DHT plug in by PARG (with a little impetus from JD6667) and it has been at the forefront in open source programs for some years now with cross platform and more plugins than you can shake a stick at and it still remains my nos 1 choice,also with DHT and inbuilt update-able blocklist is Deluge which is another open source Linux torrent application which although simplistic works well and so the acronym KISS must`ve been in the developers minds at its inception.

posted by Blocked (2012-11-17 03:41:58)
Kuvera avatarI highly recommend this software for torrents, guarantees no ads. http://www.tixati.com/

posted by (2012-11-17 06:28:44)
Rockman avatarTrying 3.2 now with no ads but so far seems very very slow compared to Vuze so might get back to vuze its wonderfully trash free but will try the new one " Tixati " see how that runs.

L a t e r . .

posted by Blocked (2012-11-17 14:19:36)
o2david avatarI say - do you even know what DHT is.

posted by (2012-11-17 15:22:19)
dwivedmanish avatarbut we can change some settings in utorrent which disable the adds..

posted by (2012-11-17 15:25:46)
dwivedmanish avatarHow To disable

1.First Go to options then preference
2.then go to advanced then perform the steps as shown in images


3.then exit utorrent from system tray then again restart utorrent

your adds will dissapear happy torrenting.

posted by (2012-11-17 19:50:07)
fergus avatarI updated and i could not get rid of that damn ad at the top
And i did the whole pref-Adv-Disable bull
So i reinstalled µTorrent 3.2

posted by (2012-11-18 02:14:03)
Rockman avatarUsing both flash player and java on my pc whats the problem with that am i missing something ? ?

posted by ET lover (2012-11-18 02:50:35)
sv8pro avatar2.2 is my fav

posted by (2012-11-18 04:49:25)
No avatar@Dalamar

not sure what you mean by doesn't even support large torrents (1gb+) lol.

cause i download 16 gig files daily ( 360 iso's) in about an hr so if i missed something let me know

posted by (2012-11-18 07:23:54)
mini_super_nova avatarFollow instructions of @13 to disable those annoying ads, it works, thanks dwivedmanish! I also agree with @2 if the application offers an 'opt out' that works, I do not mind using it and disabling the feature. What I do mind terribly though is downloading any freeware and then you also get installed, against your will, things like a useless toolbar, links, homepage set to them, search provider set to them, etc. Seriously, that is what I call negative marketing, because all it does is creating disgust and hate towards the product because it was imposed and I associate that service or product with the plague, not a solution to a problem I had. I do not know how some marketers make a living these days, but their actions these days appear to me more and more desperate and not productive or strategic, least in the interest of providing something useful to the consumer....

posted by (2012-11-18 07:38:42)
Brynn217 avatarI am using the free version.. 3.1.3.... and its telling me this is the latest version.... however, I am experiencing ALOT of crashes lately....

any ideas?

posted by (2012-11-18 12:38:12)
alfranatic avatarsv8pro,watch out.with that version you could be wide open for attacks.!!

posted by ET babyET lover (2012-11-18 14:47:32)
eNdEmiOn avatarUsing utorrent 2.2, is there any good point for using a newer version? I tried the new version a few times but it was very buggy (one version 3+ even made my router crash constantly). Besides that the interface sucks, it takes up more screen area than before and it also features this annoying "2 hours ago.." instead of showing date and time (which didn't even work correctly in one 3+ version). And for some reason they don't show the share ratio on default, that of course doesn't encourage seeding.

Have tried Vuze, seems pretty decent and I like that new feature called swarm discoveries if I'm not mistaken. I would probably be using Vuse right now if it had an actual decent DLNA server build in.

Deluge seems fine too, nothing special though. Maybe with some more plugins it would get really interesting.

posted by (2012-11-19 04:23:54)
Rockman avatarOk a little confused using version 3.2 and getting no ads; does seem trashie and slower then ever so might go back to trash free vuze. Don t see " 2 hours ago and it taking up more screen " so clueless about those 2 issues. Still have to test out the newer one mentioned earlyier here and compare to vuze and utorrent.

And why is " javascript " a problem to use doesn t p2p / torrents need it so whats bad about it ? . . .

posted by Trusted UploaderSite FriendET junkieET loverSupermanSun (2012-11-19 08:17:42)
bone111 avatarstick with 2.2 torrent that you make on the utorrent will not upload on this website ?

posted by (2012-11-19 08:47:47)
No avatarI've been using qbittorrent [.org] for a few months now & very happy with it.
It's free, addless & very simular to utorrent.

posted by Blocked (2012-11-19 12:51:34)
shrivastava avatarusing 3.2.1

posted by (2012-11-19 16:29:37)
No avatar16 gigs isn't a "large torrent", my post had a typo. try the 1+ *Tb* lossless touhou music torrent in that archaic version and see what happens.

posted by (2012-11-20 11:54:48)
No avatari see what ya saying i dont think ill ever download a Tb file tho so its this suits me just fine but thanks i learned something new on a side note downloaded *Tixati* to try very nice program lots of options who ever mentioned it thanks

posted by ET babyET lover (2012-11-21 14:52:22)
eNdEmiOn avatar@Rockman
I sort my torrents by date and time, last one added lowest in the list. This column isn't visible by default. And it used to show time and date now it shows x ago.
Were you befor could see x torrents per y pixels, y increased. So basically there is more (unnecessary) white space between torrents in ur download list.

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