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ExtraTorrent.cc > Articles > BitTorrent to Change Business Model

BitTorrent to Change Business Model

BitTorrent to Change Business Model

Added: Thursday, November 29th, 2012
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extratorrent.com
Matt Mason, the company’s executive director of marketing, is sure that BitTorrent’s attempts to bring revenues via file-sharing will take shape. His confidence arises from the successful collaboration with some established musicians, including DJ Shadow and Tim Ferriss.


Mason joined the company a year ago, and has already supported sixteen successful artist campaigns. He still believes that the best is yet to come. Actually, BitTorrent is already doing something to change the music industry. He explains that they don’t want to dictate what the business model is, because they simply do not know what it is. But Mason points out that there is not a business model for content in the digital world, but rather a new business model for every piece of content people release.

In the meantime, the problem is that people mostly associate BitTorrent with unauthorized downloads, which is still not entirely true. In fact, BitTorrent Inc. has already legally promoted 124,000,000 music downloads within the first six months of 2012. The company also relies on the fact that the entertainment industry imposed strict terms in their contracts.

A great example is the deal with DJ Shadow: the company has created a bundle that also included adverts for a piece of software, which gathered 18.4 million thumbs up and 4 million agreeing to check the free software out. Another good deal was the one between BitTorrent and Kumaré’s moviemakers, where the company also made a bundle including a short preview of the movie in order to promote their work. However, turning file-sharing into a source of profit is quite a difficult task. Still, the company is driven to approach the matter by creating a bridge between content creators and consumers.

Today, the music industry has changed from a “fast-moving consumer good” to a “relationship based” business. It means that the content creators should focus on building relationship between them and their fans instead of convincing those to pay for content. Matt Mason admits that it is quite a hard business – according to statistics, only 0.1% of people would make it. Despite people usually believe that the musicians should have all the time in the world to create music, most of the creative artists are also great hustlers – and since the hustle is changing, it makes them understand data.

November 29th,2012

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Date:  Thursday, November 29th, 2012

Comments (2) (please add your comment »)

posted by (2012-11-30 06:06:11)
Skaterz4life avatarGood news is always good

posted by Blocked (2012-11-30 07:19:50)
o2david avatarI like options in a simple app.

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