Social Networks Failed to Increase Shopping FrenzyAdded: Tuesday, December 4th, 2012
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
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When the American conglomerates started tempting people away from spending another day with their families after Thanksgiving, thus turning this time into the shopping frenzy of Black Friday, it became quite a good metric for going over the latest consumer buying trends. IBM’s extensive data sifting recently revealed that there were a number of interesting changes.
For instance, web sales for Thanksgiving increased 17.4%. At the same time, online sales for Black Friday grew 20.7% on the previous year. Around 25% of all consumers preferred to use a mobile device to visit a retail website. The latter was up from 14.3% last year, despite the fact that mobile sales were at 16%. Anyway, it is still a considerable boost from 9.8% last year. Major part of consumers tracked bargains in-store, on the Internet, and on their mobile devices in order to make sure they got the most attractive offers. According to IBM, 58% of all consumers on Black Friday were using their smartphones to browse on the day.
Overall, there was more than 20% increase on sales, but consumers were noticed spending slightly less per order, on average, and with fewer items. Among those who visited using mobile devices, about 10% did so using iPad. Another 9% of shoppers were using an iPhone, while only 5% of them used Android devices.
In the meantime, social media proved efficient to spread positive sentiment and help brand image, because 75% of people were normally very happy with promotions, shipping, convenience, and the retailers.
Nevertheless, advertisers on such social services as Facebook, Twitter, and YouTube kept trying to monetize these networks, because all of them only generated less than 1% of overall web sales on Black Friday, which is 35% worse than last year.
December 4th,2012Posted by:
Tuesday, December 4th, 2012
|posted by (2012-12-04 19:30:58)|
|ya that's because Google/facebook/twitter/youtube all SUCK. plus lets not forget that the ECO is slowly getting worse and people are looking for the BEST deals ONLY. I to am looking still. but the only reason for an increase this year is cause everybody has been saving up from the past year.|
|And next year they are going to have a run on all things religious,old nuns habits,old father browns shoes and dentures,a carving of God praying to himself while being watched over by Sigmund Freud,a jewish rabbi smoking a whiteowl,and king Farra's lost toenail's in a seaweed sandwich,a muslim in a top-hat and clowns red nose,bugs bunny killing a rabbit dog,lots frankenfood for everyone,genetically modified squirrels with big nuts brzezinski hanging about looking at the young chicks and stater kits,for his old Volkswagen.|
|Unlike Jaws,which started a no bathing policy, even in fresh water.||
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