Bing Adds Content to Search through Facebook IntegrationAdded: Tuesday, January 22nd, 2013
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Despite the fact that Facebook itself claimed that its Graph Search announcement didn’t mean that the company was going into direct competition with online search of, say, Google, Microsoft’s Bing has recently announced a feature that would let add 5 times the content to social search.
Now, when you make a query in Bing, it will comb through 5 times the content from friends, thus delivering relevant status updates, shared links, comments, and images. Some industry experts suggest that when Microsoft suddenly acquired Skype, the deal in question was really about cozying up to Facebook. Back in 2011, Facebook CEO Mark Zuckerberg confirmed that integrating video calling with Skype was mostly because the latter was now with Microsoft. Despite the fact that both had previously worked together, it actually got the ball rolling on cooperation. In the meantime, Bing’s social search sidebar also allows to query Foursquare, LinkedIn, G+, Twitter, Klout, and Quora. Of course, the biggest deal is Facebook.
The new feature is believed to be really useful. Bing was given enough money to market the new tool as a viable alternative to Google. Although the search giant is still by far the dominant player, Bing’s online search market share has slowly been increasing. Now, social search could win it more regular users. However Bing’s main function will remain driving users to social networks instead of actually bringing that traffic to itself.
In the meanwhile, Google’s Larry Page had launched a pop at Facebook, claiming that its market share is strong, though its products are not.
January 22nd,2013Posted by:
Tuesday, January 22nd, 2013No comments
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