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ExtraTorrent.cc > Articles > New Mega’s Advertising Pressured By Music Industry

New Mega’s Advertising Pressured By Music Industry

New Mega’s Advertising Pressured By Music Industry

Added: Tuesday, January 22nd, 2013
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extratorrent.com
Kim Dotcom has relaunched its MegaUpload as a file-locker service, but, as we all know, the very soul of any business is advertising. At the moment, record labels threaten this vital piece of strategy – in order to do so, the industry have decided to put pressure on MediaWorks, the firm responsible with arranging an advertising campaign for newMega.


The aim of the advertising campaign is to publicly advertise new cyberlocker on over 500 radio stations. Nevertheless, record labels got their nose in this plan and forced MediaWorks to pull the adverts off. Kim has tweeted a few days ago that an insider at the advertising company confirmed Mega’s adverts were pulled in response to pressure from entertainment advertisers. Dotcom didn’t blame MediaWorks, but rather the music industry which was abusing their power once again.

It seemed that a number of record labels have complained to MediaWorks about our radio advertisements, which led to termination of booking of more than 500 ad plays. Of course, this is nothing new to Kim. His new Mega project is threatened by outside forces. Dotcom originally wanted the new domain to be known as Me.ga, but this plan failed as well. However, all these intimidation efforts had no effect on Dotcom, except making him even more enthusiastic about starting the service, despite threats of the US government to drag him through another lawsuit.

Of course, the German entrepreneur follows “Better safe than sorry” rule when he launches his new service. This means that the new service will feature outstanding encryption, as well as a legal agreement with movie studios. In other words, in case a film studio notices infringing material on the service and wants to remove it, it can do so by itself, but the studios promise not to sue Mega.

January 22nd,2013

Posted by: 

Date:  Tuesday, January 22nd, 2013

Comments (15) (please add your comment »)

posted by ET junkie (2013-01-22 12:02:31)
No avatarit's over, my friend. people have moved on. how did the relaunch of napster go? not too well. i just hope kim sues the mpaa and the us govt for destroying his company beyond repair, but of course they make up laws as they go and the laws that apply to people don't apply to the government. torrent till i die.

posted by (2013-01-22 16:35:23)
alexanderlecard avatarthey destroyed nothing the man hosted copyrighted,pirated material. he got caught. price you pay you pay to pirate.end of story

posted by Site FriendET loverSuperman (2013-01-22 16:51:53)
Embolism avatarIf such evidence was incontestable it would`ve been used against him by now,FBI fookwits went after ninjavideo and failed to have him take evidence off his server despite no links to distribute these movies are in evidence since the data was kept as evidence in said case,if data was removed he could have been cited with evidence tampering therefore they were still on his servers ,simples.

posted by Site FriendET loverSuperman (2013-01-22 16:59:56)
Embolism avatarNothing else can be used against him from data which was collected from what has been ruled illegal search and seizure,hoisted by ones own petard,n`est pas.
That`s what you get from interdepartmental BS,the right hand not knowing what the left is doing.

posted by (2013-01-22 17:29:39)
Noch avatar"The matter is that even if the copyright outfits demand that Mega turn over users’ files for examination, they would still have to contend with the very powerful 2048-bit RSA encryption keys." A quote from previous article titled New Mega Launched.

"Of course, the German entrepreneur follows “Better safe than sorry” rule when he launches his new service. This means that the new service will feature outstanding encryption, as well as a legal agreement with movie studios. In other words, in case a film studio notices infringing material on the service and wants to remove it, it can do so by itself, but the studios promise not to sue Mega." Last paragraph this article .

Now tell me Mr.Dotcom how on earth would the MPAA see infringing material ,unless you have already given the MPAA, RIAA and U.S. Justice dept. the key for your supposed 2048 bit encryption . I smell something and it stinks like BS.

posted by (2013-01-22 21:46:14)
No avatarI will never join it in a million years after what happen.

posted by (2013-01-23 00:30:58)
No avatar@alexanderlecard: you are an moron and don't know a thing about what happened to MU.
@Noch: ya I was thinking the same thing after I read MEGA's privacy policy.

posted by (2013-01-23 18:08:34)
alexanderlecard avatargreat comeback clamo did you even bother to see where im employed? I DO KNOW WHAT HAPPENED,EXACTLY WHAT HAPPENED.NOW GET YOUR HEAD OUT OF YOUR ASS. I HAVE SAID THIS A MILLION TIMES. no matter if everything was legal or not he is a pirate, plain and simple, whether the legality of the evidence is legal or not, take extra for example if they are shut down you gonna argue it was wrong,illegal? may it was maybe it wasn't. doesn't matter how evidence was obtained in end its piracy no matter how to try candy coat it or scream foul. we ALL KNOW THIS,LEAST I DO.

posted by ET junkie (2013-01-23 22:29:20)
No avatar@alexanderlecard actually it does matter how evidence is obtained. in fact, nothing is more important than how the evidence was obtained. and that's exactly the problem here. the government took away his ability to make a living with megaupload and he should be compensated for it like anyone else would be if their means were destroyed unjustly. the case was rife with proprietorial and investigative misconduct and there is no reason kimble should not be compensated for it. the government doesn't get to choose which laws they can follow. but as long as there are people like you around governments will run wild over the populace.

posted by (2013-01-23 23:26:43)
alexanderlecard avatarI do agree but everyone is arguing and acting like he isn't what he is. a rich millionaire pirate his living aint hurt he's a multi millionaire, he just spent quite a bit of money promoting basically same exact site they took down and they will again sooner then you think. so the we ( U.S. govt hurt his ability to make a living ? uhhh no. that's obvious from his self promotion and internet show man ship.

posted by (2013-01-23 23:51:56)
No avatari agree with alex, he hasnt been hurt at all in fact this was probably the best thing to happen to him, trying to play the underdog "oh the big bad american government tried to shut down the hard working honest kim dotcom" give me a break a court of law said micheal jackson wasnt guilty when everyone knew he was, same with OJ Simpson, if a court thinks you are guilty or not doesnt change if you really are guilty.

posted by (2013-01-24 00:56:22)
mini_super_nova avatarI agree with @7: alexander-le-fart sounds like he is a tad angry & envious. At least Kim made something out of his life (in fact successfully and multiple times) and bounces back well from setbacks. Whatever have you accomplished and who do you think you are coming on as so almighty and politically correct anyway? You want to tell us what is right and wrong here? On a torrent site? Better not bring a knife to a gun fight and use your opinion for your next (miesely) salary review meeting, arguing why you should earn one hundred and thirty-six dollars and twenty cents more next year. Rock on Pirates!

posted by (2013-01-24 19:56:20)
alexanderlecard avataronce again another idiot super nova there.I SAID CALL A SPADE A SPADE hes a pirate, that's what he does cool say that don't pretend like your some honorable idiot. if your gonna be one then also take responsibility for your actions don't cry foul or poor me. im not angry angry he don't have balls and say yeah im a pirate you caught me so what and im gonna do it again. that's a real man not a boy who just wants everyone to look at him. its not about being high and mighty or politically correct,its about being a man and being who you are and taking the shitt for that. my salary I paid more in taxes then most made. what do I do. I keep you safe everyday unless you don't live in the U.S. I work for D.H.S. 14 years now.soooo point is when you speak truth and talk about the essence of a man the little boys cant handle it. I been around my friend, I was doing downloading before you knew what a newsgroup or torrent was. so now you go back to rocking on pirate.

posted by ET lovermen (2013-01-25 10:51:12)
brods73 avatarwhat a cnut alex is not modest at all proper trying to show off he gets loads of money(muppet) and you say you part of the usa's secret police(Department of Homeland Security) making the us safe lol..what you doing here then!!

posted by (2013-01-25 20:40:23)
alexanderlecard avatarim here because I choose to be here and if you read torrent news you would know lots govt employees pirate, I been doing it since invention of newsgroups and command line.again all you guys go to public school if your a pirate say YOU ARE AND TAKE CONSEQUENCES WHEN THEY COME. stop playing victim,poor me, they hurt my living blah blah. be a man. Hell i took on jack Valenti head of mpaa before he died i had movies before release, not screeners either . I said how you think I got these,before you clean my house, clean yours. Point is I worked for dhs doesn't matter i stood up for what I believed and was ready to loose my position for it as well. dot kim hes an idiot no balls, that's all I been saying .

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