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ExtraTorrent.cc > Articles > Study Revealed Google Adverts Are Racist

Study Revealed Google Adverts Are Racist

Study Revealed Google Adverts Are Racist

Added: Thursday, February 14th, 2013
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extratorrent.com
According to a Harvard professor, some of Google’s adverts discriminate, as they link “racially associated” names to a possible criminal background.


The study was conducted by government and technology professor Latanya Sweeney, who looked at around 2,200 full names on Google and Reuters.com, both of them using Google AdWords advertisements. The study revealed that names associated with black people were more likely to show advertisements suggesting arrest, contrary to “white identifying” names.

For example, such names as DeShawn, Darnell and Jermaine, which are associated with black people, netted criminal ads in 81% to 86% of searches on Google, and up to 95% on Reuters.com.

At the same time, Geoffrey, Jill and Emma, who are more typically associated with white people, only resulted in 23% to 29% of such ads on the first website and 0% to 60% on the other, according to Sweeney’s study. Indeed, if you search “Latonya Evans”, you are more likely to find “Latonya Evans, Arrested?”, though the name Laurie Ryan would result in “Background of Laurie Ryan”.

The search giant denied that it conducted racial profiling in AdWords. The company explained that it had a policy forbidding advertisements which advocate against any organization, person or group of people. In fact, it’s up to individual advertisers to decide which keywords they want to choose to trigger their adverts. However, Latanya Sweeney
claims that more research is needed. She also suggests possible blame on the search engine’s algorithms and financial interests with advertisers.

February 14th,2013

Posted by: 

Date:  Thursday, February 14th, 2013

Comments (34) (please add your comment »)

posted by ET loverSuperman (2013-02-14 18:23:15)
tonymengela avatarWonder why?!?! lets face it most crime in US is black related, and blacks just do not use that broad of name choices. Tired of all this political correctness to hide facts and statistics! If there is a problem it needs to be out in the open and corrected not all this "ohh we may look racist" or "ohh lets no offend anyone" that has never helped one time!

posted by (2013-02-14 21:14:31)
dnodean avatarBlacks do not commit most of the crime in this country. We might lead in crime per capita, but not in actual numbers(Whites lead in actual numbers). Most crimes are committed in an attempt to get money, therefore, poor people will always commit more crimes than financially secure people. If a group/race of people are routinely discriminated against in the job market, that group/race will have to rely on alternative(Illegal) ways of making a living. I'm tired of the holier than thou attitude of the covert racists that plague the internet with their political misconceptions and b*tch ass comments that's beneath a 6 yr old's level of comprehension & reasoning.

posted by (2013-02-14 22:49:57)
mudvain31 avatar"I'm tired of the holier than thou attitude of the covert racists that plague the internet with their political misconceptions and b*tch ass comments that's beneath a 6 yr. old's level of comprehension & reasoning."

I'm tired of blacks thinking their sh*t don't stink! You simply proved part of his point. "Most crimes are committed in an attempt to get money; therefore, poor people will always commit more crimes than financially secure people." I'm not quite sure why you believe that's true, but my understanding of your belief is that poor folks are mostly black, being that most crime is committed by blacks. (per capita) I live in a heavily and densely populated area near Philly and most crime is not committed for monetary gain, but committed to fuel one’s drug addiction.

The other point was if most are named something with a niqua (Shaniqua, Taniqua, Latiqua this is an exaggeration of course.) it’s easier to link data to a particular race.

Most of today’s non-black youth don’t much care about race, yet most black youths are taught to think the way their fore fathers thought. If your culture stopped referring to each other in the derogatory name that was given you, by racist individuals and quit creating your own f'n misery, by looking for racism at every turn. You might not be stereo typed the way you are.

I work in a restaurant that even the black servers hate waiting on other blacks because of the way they act. So step off your soap box and go back to whatever corner you crawled out of and mind your manners (to quote you) you b*tch ass!

posted by (2013-02-15 01:44:27)
dnodean avatar@mudvain31

You have the comprehension level of a rock. What's needed to fuel a drug addiction? Money? You claimed not to understand how I came to my conclusion and you confirmed my conclusion at the same time. Not unless you believe drugs aren't bought with money. Stupidity speaks for itself, I'm not wasting any more of my time with you so I'll cut my response short. It's not likely you're intelligent enough to understand anything anyway. Oh yeah, I see you like to watch "Louie", I noticed you borrowed the restaurant situation from his show.

posted by (2013-02-15 01:56:53)
alchemy316 avatar@1 you have problems you are an uneducated moron

@3 i cant even describe how much of an embarrassment you are. your words are filled with non facts and racism itself but i guess you just didnt learn how to act ..

posted by (2013-02-15 02:22:11)
No avatarYou guys (Americans) need to accept it and deal with it. Racism does exist in your country. Every black person is suspicious of the whites and every White is even more suspicious of the Blacks. Every other country in the world has citizens regardless of their skin colour. You have labels for each other. Black (or African) American. Asian American, Native Americans etc. I don't think any of the victims of these crimes you are debating feel better knowing that they are the victim of a black crime versus a white crime. All I am saying is that if you have crimes instead of coloured crimes It may be easier to deal with. As far as Google is concern, they may say they are just following suite.

posted by (2013-02-15 05:17:12)
xxNATASxx avatarLower IQ causes crime – proof of why blacks commit more crime

No matter how much Leftists and liberals deny it, there are clear differences in racial crime rates in the US. US Hispanics and Blacks have higher crime rates than Whites in the US in the same way that Asians have lower rates. It is neither controversial nor racist to report on this observable fact.

The Black crime rate is 7.4 times the White rate, the Hispanics 2.9 times the White rate and Indians and Hawaiians are about 2 times the White rate. From another study, Masking the Divide, by the National Center on Institutions and Alternatives, the figures are a bit different: the Black crime rate is 9.1 times the White crime rate and the Hispanic crime rate is 3.7 times the White crime rate.

An incredible anecdote: In a 3-yr period in the US, there were 9,000 cases of group Black on White sexual assaults – about 10 per day. In that same 3-year period, Whites, with a 4.5 times greater population, committed exactly zero group sexual assaults on Blacks. That figure alone is simply stunning.

posted by (2013-02-15 05:22:33)
xxNATASxx avatarIQ scores:
East Asians:101
Whites: 99
Hispanics:89-92 (90.5 average)
American Indians 86
Blacks 85

Crime rates:

Asians: 78% lower than Whites (!)
Whites: Baseline
Amerindians: 100% higher than Whites
Hawaiians: 100% higher than Whites
Hispanics:230% higher than Whites
Blacks:750% higher than Whites

posted by (2013-02-15 07:05:41)
dnodean avatarThe propagandized IQ excuse, a favorite within the online "I hate n*ggers" community. Can you answer the following questions? If your IQ theory is correct, why is Ghana's crime rate lower than Japan's and why is Russia's crime rate higher than that of every country within Africa excluding South Africa? I just blasted your IQ theory into another dimension, I thought me and my supposedly low IQ should let you know that or you can prove me wrong.

Now I'll give a brief summary on the so-called racial IQ disparate. 100 is the number of completion, so whites claim IQs of 100, 70 is 1 point above retardation(and utter failure within the grading system) so they claim that's the IQ of Africans(which conflicts with the fact that Africans have the highest educational attainment amongst all immigrants). The White racist movement believe that American blacks are mixed with whites 50/50, which isn't true, but they used that belief to propagate the IQs of American blacks. The difference between 100 & 70 is 30, divide 30 in half to get 2 sets of 15, Add 15 to the IQ of 70 and subtract the other 15 from the IQ of 100 and you'll get 85 both ways, which is how they came up with the black American IQs average out at 85.

posted by (2013-02-15 07:32:00)
No avatarWow ! Another Widiot with his head up his IQ stats ! This country(USA) has so many racists walking around stating the same crap !!! The only thing that changes is the words.Look around dude,why quote stats unless you what to use them to PROVE that you are not a racist.I have lived long enough to see racists in action. Look at the history of this country.Go get a job in a black man's body. Be judged ,not by what you can do,but the color of your skin. Lie & say it does not matter, but you know it does. If you weren't a bigot,you would throw support, or money, towards the problems in this racially divided country ,instead of stats.You're in denial, buddy. Just look at the disrespect shown to our President. It's really a shame that there are still white people that HATE ,because of a persons color,or religion,or country.If you're not a part of the solution, then you're a part of the problem.The World is a Ghetto, dude , & you live in the Hood !!!

posted by (2013-02-15 08:51:02)
filthyjew avatarWhites the cancer on humanity you Rhesus monkeys are a joke its well proven white genes are inferior you think because whites have been on top for the last 300 years of humanities thousands of years existence that whites are superior ha ha but then maybe it is not all your fault as in history books until a white person did it it had never been done maybe its just people of colour do not need to brag about their accomplishments but for whites its like wow we finally did it

posted by ET junkiemen (2013-02-15 11:27:25)
milo33 avatarWOW !! Only takes race issues
to bring out the haters !!

posted by ET junkiemen (2013-02-15 11:33:23)
milo33 avatarp.s. Thanks SaM, Statistics can be
fashioned to be read any way you

posted by Blocked (2013-02-15 13:39:32)
No avatarThe race that commits the most crime is the whole human race.

posted by (2013-02-15 18:35:13)
No avatarIt has been pretty much proven that one can prove whatever one wants using statistics.

In a city that is 99% Green and 1% red.. the greens may commit more crime (total count) but the reds as a percentage of the reds may commit more crime as a representational percentage of the population.

IQ testing has been proven to be flawed and to be biased. Remember that ignorance is not stupidity. And IQ tests work against that principle by assuming that the more knowledge you have the higher your IQ is. We can get into the quality of the formal teaching, environmental factors and cultural factors also come into play.

As far as Obama being not respected.. he is a Democrat and not only that he is a freaking liberal Democrat to boot. It has nothing at all to do with color but his politics. I really agree with his policies but the republicans and especially the Tea-Party subgroup will do everything they can to stop his 'socialist' agenda.

Google search is not racist but simply reflects the facts. Names are culture based combined with the fact that if more people of a given name are arrested as a percentage of the usage of that name than another name then the search results will reflect this.

posted by (2013-02-15 19:30:18)
jgmcnair avatar#14 Thank you!

posted by (2013-02-15 19:31:04)
HARAM23 avatarGenius! White people love to forget their murderous savage selves and only to focus on others. Genocides, slavery, manipulating leaders from others Countries to do their dirty job just to name a few.

posted by ET loverSuperman (2013-02-15 20:44:43)
tonymengela avatarLook when I lived in New Orleans, You did not have to watch for a white guy in a tshirt. Racism is alive for sure, but when I encounter it, it is usually black folks looking for a fight, looking to rob, just trying to knock a chip off. Blacks are most likely to commit a violent crime, sorry but its just true, does that mean I hate blacks? No but for my own preservation I am cautious, I am not going to be politically correct like I stated before, To take it a step further I will prejudge anyone who dresses like a thug no matter what race you are. Why? because your hero's promote violence. The way I stated that most crime is black was not correct for me to say like that. What I meant was that blacks are most likely to commit a violent crime and racist based crime. FBI stats. But let us really get to the meat of it all, The true criminals are at the top running things, they hinder education but also the education for people to basically take care of themselves, they implant false wants, and create class levels for people to feel power over others. I have my little hobby with computers that I enjoy, but I educated myself to take care of mine and my families basic needs and work every day to step further out of the system. Step 1 plant a 365 a year garden that feeds you and your family. Step 2 get tools that you can use to create things for trade, educate yourself on anything that could be valuable to another and always secretly keep every piece of gold and silver you get you hands on. I hardly use the grocery store for anything, everything I have I bought at yard sale or traded up for, I trade my craft skills for just about everything I need, I even have 16 acres completely paid through the trading process. Lets say something bad globally does take place and everyone is left in the dark, truthfully what are you going to do logically? Race wont matter much then when people are hungry

posted by (2013-02-15 21:30:19)
Skaterz4life avatarAll I can Say is WOW !!! All Interesting comments, But #14

posted by Trusted UploaderTurtle (2013-02-15 22:09:46)
ponklay avatari wonder if majority of Americans are racist like these people above

posted by (2013-02-16 03:58:24)
cggc avatarjust for made us thing new info have say google have statistics of what people have receiving in each home google had for see regular mail maybe by US post office. how they can do that? and if microsoft did it what 3 amigos for know and see it future click's or products.

posted by (2013-02-16 04:04:21)
cggc avatarracist?..bus seat.

posted by (2013-02-16 04:30:19)
herbie169 avatarsomeone said most crimes are made by blacks...sounds like you might be racist...atleast you never hear of blacks running into schools and theaters and killing mass amounts of people...and the serial killings are mostly done by whites...just throwing it out there..these are facts

posted by (2013-02-16 23:00:54)
No avatarI grew up in one of the worst neighborhoods in NYC. I have seen my fair share of black crime BUT I have also been to the country parts of the Midwest(illinois) and North East (Maine). White people commit so much more crime. They never get caught for it and when they do they are shown in a completely different light. I saw 14 year old hookers that sold hard drugs like meth and PCP shyt that was completely New to me up until that moment. When they shut down a meth lab you never really hear about stuff like that on the news But let it be a crack house and OMG! its all over the news.

Take a Hard Honest NYC Narcotics cop and stick him in the midwest and 1 of 2 things will happen. 1 he will wind up arresting half of these small crime infested towns OR he will get screwed over like christopher dorner when he tries to do the right thing.

posted by Blocked (2013-02-18 11:17:01)
klinger avatarover 40% of all serious felonies committed in the U.S. are committed by niggers.

posted by Blocked (2013-02-18 16:16:49)
No avatarthis is why i left america...too many racists all around...2 faced people that say one thing and do another...people that judge you by the color of your skin or where ur from....its sad to say but i was locked up before in VA ( virginia ) for traffic charge as driving wreckless doin 86 in a 45 and was sent to jail for 5 days. That was my first time in jail and i was told 2 days after i was in there that 98.6% of the people in Prince William County Jail are blacks and 87% of the CO's ( correctional officers ) were black as well..im not judging no one all i'm saying is that people wouldn't do the things they do if they had doors open to help them or keep them from doing wrong.....and because of the lack of that most black people resolve to crime because all of us close doors for them and classify them as criminals and such and call them names for what?...obama's black..everyone voted for him?!..you guys need to stop judging people regardless of their race or color. We are all the same in every single way and we have the same rights no matter what color ur skin is...im american and proud of it but i wasn't raised to judge people...i wasn't raised to class people by other's judgments and think alike...never that. With all that said people u guys need to start thinking different and stop being racist because if it was different and we were the ones inferior to them how would you feel?...don't JUDGE!...

posted by (2013-02-18 18:22:36)
No avatarJust want to throw this out there. Many studies have shown that "all races tend to break the law at the same rate". However, crime rates and prison populations tell a drastically different story. Why is that?

The simple answer is the way the law enforcement in this country locate and punish criminals. Find out what the rate of stop and searches are in poor black and hispanic and compare that to what it is in white area. Find out what the rate is for stops on interstates and highways by race. The fact is when you target a specific race, you will get people doing wrong because all races do it. But it will warp the numbers because it makes up the majority of the sample size.

When whites in there suburban neighborhoods what some weed, pcp, or whatever, they don't go to the ghetto to get it. They go to someone white to get it. The majority of the law enforcements resources are spent repeatedly pulling over blacks and hispanics.

With this fact being apparent to blacks and hispanics, what do you think it does to there view of the police and anyone how supports there behavior?

posted by (2013-02-21 00:05:29)
No avatarI would like to voice my opinion as well as state a few KNOWN facts. I am a white individual and I grew up in the poorest communities and still reside in one today. Now granted some of the residents of my neighborhood are white/hispanic/asian, and syrian but, the majority of the residents are black.(which is a term I dont agree with) they're not black in color they're all shades of browns and reds and purples. Also, I will not refer to them as African American either simply because I've met several Africans who say that American "Black" folks are not worthy of claiming African descent. Usually commom insults are hurled around when it comes to that description of an "African American" at least in the social circles I've been apart of in SEVERAL cities in the U.S....Now, my Opinion: Ignorance perpetuates ignorance, and in my neighborhood it is pretty commom..and I not referring to racism as being the ignorance! I'm talking about the intelligence level of the people in my community. I see on a daily basis kids who look up to "gangsters" and want to be like them. Some of the children of the friends that I visit regularly cant even get help with the homework because the parents chose a different lifestyle instead of an educated one. It saddens me to say! However I do lend and ear or assist them when I'm there. Now a FACT: the MAJORITY of the "black" folks in my neighborhood would rather live a fast paced life with the money and the cars, and the clothes, than to work an honest job. Its well known in the community "u have to have a hustle" some folks live off wellfare, and foodstamps as well as getting section 8 housing.(The Hustle) ..let me explain..using kids to gain more from the government (even if they dont belong to you)..I've seen it! Signing a contract/lease to obtain something for free with no regards of honoring it. Slinging "Dope" out of their house regardless of what danger they put their families in!...I believe my rant went astray but, you get the jest!..and this is from a 40 yr. old white guy who grew up amongst all races but mostly "blacks". I grew up with reverse racism most of my life and still deal with it daily!..would u like to be called "white-boy" by teens and younger even though its obvious You're a man?! I dont agree with hatred of any race or most of the views expressed above because we have a saying in my hood--"How u gonna know where i'm at if u aint been where i've been!"

posted by (2013-02-21 02:52:03)
Chaosray avatarYou could move out of that place and be accepted, but could one of those residents, "black" as you call them, move to say an upper middle class or upper class predominately caucasian neighborhood and not be ostracized? I think not.

posted by (2013-02-21 11:16:10)
No avatarI'm neither black nor white and I face descrimination and racism everyday in Europe, where people look down on Asians. I did not escape that treatment in the US or with Australians/New Zealanders. When will we all realize that we all belong to one race, the human race, and no one has a right to look down and oppress anybody else? Seems like the only people who realize this are in the films we watch, like "Lincoln" and "Les Miserables."

posted by Blocked (2013-02-21 20:42:38)
No avatar@25 Klinger

So who commits the other 60%? Poor white.....you know what I'm even
going to entertain the thought of conversating with your dumbass.

posted by ET babySite FriendET junkieET loverGirlSun (2013-02-22 05:50:17)
cosmiclsd avatarWhew,Whoo!! Topics a sizzler; very touchy, about GOOGLE?? go figure,;about Racism?? go figure..@ickybrokenpaper:
it's said: "Art Imitates Life";piecemeal glimpses of reality through the medium of Film; what states The Law of Thermodynamics??
what about The Life of PI?? it's The CYCLE of LIFE,Brohams...Did Issac Newton drop an apple or his bottle of "BOOZE"??
The "Fat Lady's about to Sing" & when she opens her BIG-ARSED MOUTH???lookout WORLD!!! again Sam,thx for NFO & members for comments.....

posted by (2013-02-22 17:26:40)
No avatarI'm mad that Hostess went Bankrupt......I was getting ready to file a Class Action Lawsuit about the words "White Bread" on their bread line.....

posted by ET babySite FriendET junkieET loverGirlSun (2013-02-22 18:29:54)
cosmiclsd avatar@Locruid: as in "Hostess Twinkies"??,lmao

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