Apple Focused at IndiaAdded: Thursday, March 14th, 2013
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The multinational giant has finally realized that China will not purchase its over-priced gadgets and therefore has decided to see if India would accept yet another religion. Some experts think that it all makes sense – actually, if people are ready to queue to bathe in the great god of the Ganga, they may as well line up to worship a sacred Apple in one of its expensive cathedrals invented by a dead American.
However, Apple isn’t the only fruit-themed company trying to impress India: BlackBerry is also launching the first smartphone of BB10 line in the country. The company has recently re-incarnated from the dead body of a smartphone manufacturer which was overseen by a two headed monster of management.
Media reports say that Apple used to have little success in India, but over than 4 years after it started selling iPhones in the country, the company began to aggressively push the overpriced gizmo through payment plans – those enable the customers to pay the phone off over a few lifetimes.
According to the advertisements, one can get a dream phone for just $93. By the way, the full price of an iPhone 5 equals to 2-month salary for an entry-level software engineer. The experts of the market admit that Apple hasn’t had any success in emerging markets, where it was pushed out by such competitors as Samsung and Blackberry. These companies have dominated due to a killer system called affordability over Apple’s traditional marketing reality distortion field.
However, Apple expanded its sales effort in India in the end of last year by adding 2 distributors, while before the company only sold iPhones through a few carriers and stores that were considered premium resellers. Yet Apple’s market share within the Indian smartphone segment last quarter was only 5%. At the same time, Samsung dominates Indian smartphone sales with a 40% lead. In addition, the market has also been flooded by cheaper Android devices from local brands like Micromax and Lava.
The Apple’s shift from China to India was considered by some in Silicon Valley and Wall Street as laying the groundwork for a cheaper iPhone in developing markets. However, the company should realize the risk is that a cheap device would cannibalize demand for the premium version and eat into its obscene margins. The industry experts believe that Apple’s current campaign should help sell the phone better, but it isn’t meant for the regular top-end customer – it is rather meant to upgrade people who might just be able to afford iPhone at a push.
Thursday, March 14th, 2013
|Well Apple should but not by launching cheap but by showing how a quality factor is important over a cheap plastic kids toy. In India its all about loot, everyone wants as much functionality as possible hence some go to cheap brands.. atleast apple doesnt roll out a new phone every 2 months!!|
|posted by (2013-03-17 05:59:52)|
if apple logo dominates films like one e.g. rich people always using Apple Computers in American movies what I knew maybe where Indian films dominate worldwide movie maker Apple can won India market.
|posted by (2013-03-18 10:16:01)|
|apple way to over prices when you look at what you get..||
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