Apple Saved by Fans after China ExposeAdded: Sunday, March 31st, 2013
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Apple has managed to avoid huge troubles in China after attempts to promote a show exposing the way the company discriminated against local customers were marred by a Twitter promotion for the show.
The story began when the state run CCTV channel issued its annual outing of corporate malpractice in a very popular show watched by millions people. Unfortunately for Apple, this year the show focused on it, revealing that the Chinese users weren’t provided with the same post-sales service from Apple like in the rest of the world. According to the show, the company doesn’t replace customers’ iPhones in case they request a new device due to a fault, but rather fixes only specific parts. In other words, the company doesn’t have to reset the warranty period under local legislation. However, in the rest of the world the company hands over a new device. Of course, this discrimination against Chinese users resulted in calls for a boycott of Apple’s products.
In the meanwhile, CEO Tim Cook sees China’s economy as virgin expansion territory, and the company singles out the country in every quarterly report. It seems that the show in question will become the kiss of death for Western companies in the region: back in 2012, it singled out McDonald’s and French hypermarket chain Carrefour SA for food safety violations, and both companies were forced to bring their apologies and see their shares slumped after the local microbloggers unleashed their anger in the web. The same happened to Apple: within an hour of the broadcast, the company had been mentioned 50,000 times on the local version of Twitter. However, something strange happened at that moment.
Although most of the tweets were negative, there emerged a sudden backlash centred on a small number of celebrity tweets which favoured the show. However, Apple fans seized on the story of a celebrity blogger named Peter Ho. The latter posted a message the next night, at around 8.20pm, where he blamed Apple of violating Chinese customers’ rights, but his post ended with words “Post around 8:20”. Just as if it was the paid one, where the celebrity forgot to remove the instructions for the PR. This is how it became clear that the story was a complete set up by CCTV to smear Apple. The company’s fans started to repost a message claiming that CCTV was trying to smear Apple and they should share it, thus attractive attention and saving the company’s reputation.
March 31st,2013Posted by:
Sunday, March 31st, 2013
|ancient chinese secret.....post at 820pm. lol|
|So he said, she said that they said to one another over a cocktail but really it was him that said to shim that they all wanted to blame another group entirely.. Jahn Mayer said ti best best: CLARITY!|
|posted by (2013-04-02 03:33:49)|
|I've not found a warranty policy that doesn't say that the RMA can be replaced with a refurbished replacement. Often, you get brand new replacements because there hasn't been enough time to receive back in RMA's, fix them, and then return to RMA stock for returns.|
So without seeing Apple warranty for Canada, I would already expect any and all warranties in Canada to have similar wording that its repair or replace at manufacturer's discretion.
|why does everything China says scares you people shitless so much?|
|posted by (2013-04-04 12:00:05)|
|Ya.. the only purpose of that CCTV series is to attack foreign firms in China. It is common practice here with a dual purpose to hamper foreign corporate control of local markets and also to provide a counter point to all the negative press China gets for contaminated food products, etc. Its all just PR for the CCP. Anyone with half a brain here can see right through it.. but its designed to control the stupid masses. The intelligentsia can always be purged again...|
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