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ExtraTorrent.cc > Articles > BitTorrent Successfully Promoted Tim Ferriss’ Book

BitTorrent Successfully Promoted Tim Ferriss’ Book

BitTorrent Successfully Promoted Tim Ferriss’ Book

Added: Tuesday, April 23rd, 2013
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extratorrent.com
Famous and successful American author Timothy Ferriss, who has published a number of bestsellers within the years, was definitely taking a risk when refusing to promote his new book – The 4-Hour Chef – via the usual channels. Still, the young writer decided to partner with BitTorrent and Amazon, which made the news worldwide.

Tim-Ferriss-21116537-1-402-150x150.jpg

Tim Ferriss’ decision to sign with Amazon and promote his work through BitTorrent didn’t make most of the major book retailers happy, and Barnes and Noble was no exception. But even taking into account their boycotts, the result of this unusual cooperation turned out to be more than promising: the book was sold in more than 250.000 copies, while also appearing on all bestseller lists.

However, turning down big publishers is something you have to deal with, so the writer had to compensate by partnering with other companies, not that big – for example, a sandwich shop chain Panera Bread and BitTorrent. As for BitTorrent, the author created a 680Mb bundle with behind-the-scenes videos, a number of author notes, and a sample chapter from his book, which was published for everyone on BitTorrent’s networks.

Tim Ferriss admits he didn’t expect such result from his bold move – originally, he was skeptical about how many sales would result from the file-sharing networks, because he only regarded BitTorrent as a place where people go to get content for free. However, the click-through rates from BitTorrent to Amazon rocketed, and Timothy had to confess he had never seen anything like that in paid advertising.

So, about 300.000 people downloaded and watched the book’s video trailer on YouTube, and even more visited the writer’s official site – this is the result of BitTorrent promotion. Amazon accounted for over 880.000 clicks. In the meantime, the author understands that while BitTorrent’s networks successfully promote his book, people can also use them to download its unauthorized copies. In response to this, he says that if a person wants to spend time finding a bootleg source and read a DRM-broken hard-to-read copy of his book on a computer screen which is not intended for reading in the first place, and all this is only done to save $12, he or she wasn’t ever his core audience, so there are no regrets about lost sales.

It might be too bold to say that Amazon and BitTorrent can change the landscape of book publishing in the near future, but it is just another example that the new ways are not as bad as the industry wants us to believe.


By:
SaM
April 23rd,2013

Posted by: 
SaM

Date:  Tuesday, April 23rd, 2013



Comments (1) (please add your comment »)

1
posted by (2013-04-23 14:56:14)
No avatarFinally someone understands how the internet and bit torrent really works
hopefully this is a wake up call to the rest of the regime trying to destroy bit torrent



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