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ExtraTorrent.cc > Articles > Number of Music Buyers Decreased by 21% within 2 years

Number of Music Buyers Decreased by 21% within 2 years

Number of Music Buyers Decreased by 21% within 2 years

Added: Saturday, February 27th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Canada, utorrent, bitcomet, Windows, extratorrent, 2010, www.extrattorrent.com, spybot.akb, worm
Despite a decline in the amount of those music files that are being shared on peer-to-peer networks, the number of digital music buyers decreased as well. That is pretty much a trouble as twenty-four million fewer people purchased music in 2009 as compared to 2007.


NPD Group (a consumer and retail market research company) announced a long list of alarming statistics that describe industry in transition at the Digital Music East conference during the music and technology leaders meeting.

One of the senior industry analysts of NPD Group – Russ Crupnick – first evaluated that twenty four million fewer people purchased music in 2007 as opposed to 2009. That’s over 20% decrease in buyers – the number, which is sure to amaze anyone.

As expected, there turned out to be about thirty-tree million fewer buyers of CDs in the United States and twenty-four million fewer music buyers in average all over the world. Total spending on music also dropped by 19%, but individual spending by the consumer actually increased by 2%. Also spending by digital music buyers was up to $50 as compared to $33 last year.

Nevertheless, the record labels are more disturbed by that the actual number of people who buys digital music (which is the replacement of CD and the hopeful rescuer of the music industry) has dropped too, from 35.2 million down to 34.6 million, which makes us a difference of 600 thousand people.

That research also discovered one of the reasons for the decrease in teens’ music acquisitions. It’s most likely to happen thanks to changing the way of listening to music. Now more and more teens choose websites like Last.fm or Pandora, providing free online music streaming.

Crupnick also suggested the ways for music industry to recover. He underlined that there is a reason for optimism – and this reason is an increase in music consumption per person.

Since there are many alternative options of entertainment nowadays, the consumers probably need another motivation to buy, and record labels need to try selling tracks in a package like three for $1.

The labels got some kind of maturity in the market. Croupnik suggested them to go out and hire a Kraft or Colgate consumer promotion person. The consumer is saying that they desired to be promoted to as well as persuaded to come and try this.

This sounds like an echo of what Pharrell Williams, Grammy Award-winning singer advised artists – to sell themselves and rather chase advertisers than record labels.

February 27th, 2010

Posted by: 

Date:  Saturday, February 27th, 2010

Comments (14) (please add your comment »)

posted by ET junkieET lover (2010-02-27 13:29:02)
bodthepimp avatarTHX FOR THE INFO SaM ThE MaN

posted by (2010-02-27 17:18:21)
bobbull avatarAnother reason is most of the music SUCK!

posted by (2010-02-27 17:49:46)
xxVOIDxSURFERxx avatarI have to agree with bobbull, I'd rather listen to the music I've already bought then spend $20 on a new cd with one...maybe two songs I like. I still buy by the song from a few select artists, but most of the music put out today just does'nt have what it takes to stand the test of time. Even artists trying to make a comeback are just end up making me wish I could turn back time, like Metallica, and Guns & Roses. On top of it you have this bad economy and you have to expect sales to drop. Good article SAM and thanks for the info.

posted by (2010-02-27 18:58:16)
messiahx4ever avatarNowadays they crank out so-called "artists" & "divas" like daily bowel movements and they last about as long. They all sound the same, dress the same, and think that by dressing up like gaudy rejects from a second hand store or selling sex instead of talent makes them "superstars" over night. Yeah, its more like here today and GONE today. I long for the days when you had to know your instrument and how to play it before you got paid, especially when you at least had to have talent. I buy from INDEPENDENTS ONLY now, nothing from the mainstream marketing at all. Better selection, better class of music, better all around. Enlightening article and perhaps maybe a few of the media darlings should read this and re-evaluate their actual worth and talent. Hey, flipping burgers is just as honest as being a yesterday's Disney darling, just ask the Hanson's or Britnay Spears.

posted by Blocked (2010-02-27 23:06:26)
No avatarim pretty sure long long ago i read a other artical saying music sale went up not down

posted by Blocked (2010-02-28 02:52:33)
godchaser avatarGood article and I am not surprised. I can not begin to count how many cassettes,albums and CD's I have purchased over the years strictly because there were a couple good songs on them. How many times I sat in my car or at home press the advance button simply to go to a particular track. That's when I bought music! Then I got hip and just started making my own compilations of my favorites.

Of course I have my own digital collection and discographies of all my favorite musicians. But I am pretty particular when it comes to music and it takes talent to move me. These days it's seeming like a bunch of posers and models lip syncing. These days some can't even be bothered to even sing at an appearance....they bounce around and dance while their tracks play from some other source.

I've seen artists like Zeppelin, Ted Nugent, Aerosmith, ACDC, Yes, and countless others of that era who just cared about the music!

posted by (2010-02-28 04:08:25)


posted by Blocked (2010-02-28 07:26:05)
menahunie avatarWell you gotta take what the Record Industry states mainly the RIAA. Sale down YEA...
Most likely the "artists" who write and or perform are going direct to you and I more and more. I don't mean nobodies are doing this allot of Big Name performers are doing this.
Reason is they have gotten since and tired of the Recording Industry - RIAA using a strap on on them in regards to payment of royalties and performance revenue. Many have known this for many many years. Many record companies are selling CD's out the "backdoor" to Europe and other places and screwing the "artists" - it has been proven time after time. Hey we all know the money for the record companies are in the CD's and the performers make most of their revenue from the concerts. They shaft the "artists" with creative bookkeeping - costs like production, sales, promotion, studio rental, etc..
Take Lady GaGa I would put money down they will milk her until she has a breakdown or worst drug OD..
So again these "artists - Courtney Love as one" have gone direct to you and I via the INTERNET in downloading their must for a fantastic fee; way way cheaper than the stupid average $26.00 per CD just to get a few songs you only want.
But I have to agree with other posters much of the CD's that are put out are just plain CRAP - No good performers and songs. Mostly it is what I call CRAP RAP; gangsta Hip-Hop crap; TNA jiggle and a wiggle - Hey I like TNA as any or guy of the Hetro lifestyle; BUT WTF..
Guys running around with their pants pulled down showing butt cracks and more ( hey On Cops myself and friends LMFAO when one of these wannabe's try to run and DA pants fall to DA ankles; FACE PLANT)....
Okay I know this is getting to be a rant but heck.
The point is and my opinion is the RIAA and the MPAA and what they are doing really has NOTHING TO DO WITH COPYRIGHTS to a major degree; IT IS ALL ABOUT CONTROL; if what you and I watch, hear and read as well as control of the "Artists - performers, writers, etc."..
THAT is why they ignored what the internet has to offer and many except a very few have taken advantage of it by dealing directly with you and I.. Hey I have no problem paying $.50 to $1.00 per song knowing or say 5.00 for a movie title and I get WHAT I WANT AND KNOW MOST OF THE MONEY GOES TO THE ARTISTS. Not this thieving bastards in the RIAA and MPAA board rooms...

posted by ET junkie (2010-02-28 08:10:56)
chimera2005 avatarchimera2005 avatar Meh, I still buy CD's but I have to really, really like the band! Nowadays so called "Artists" get a hit on the radio, and it plays every hour on the hour, until you are sick of it. Let me ask you something "HOW LOW CAN YOU GO?".

I personally prefer more underground stuff, than the mainstream, because of just pure heart alone. the main stream artists, only care about, hoes, there grillz, there cars, and all the money they will make, (until they are broke and homeless). they make big scenes, and make the crowd go wild, but they all lack heart, for there music, talent is not really the issue, anyone who has talent can make something. its just not complete unless they put their heart into it.

posted by (2010-03-01 03:13:13)
darcman avatarsure I downloaded some music, but maybe I actually paid for it when I bought it years ago in 8track, cassette tape, or record format. Its a different world out there, its like when they first came out with VHS tape, Disney was one of the biggest opponents to that. Sometimes the only way to get tunes is to download it because its not available anywhere. So quit your whinning!!!!!!!!

posted by (2010-03-01 04:14:45)
iNvAsiOniSt avatartrue alot of music sucks... i love rap music and i hardly listen 2 it anymore... R&B will always Stay in style

posted by (2010-03-01 16:14:25)
jason9ine avatarGood read. I can't remember the last time I paid for music.

posted by (2010-03-02 02:12:38)
No avatarmusic sales are falling ! arggggh movie ticket sales are falling! arghhh, BS if things were as bad as the music and movie industry made out we d be seeing arnie doing shakespeare on the walkways for coins in his bag or have all these so called artists having to move into shitty little flats than their ivory towers in hollywood complaining about how they are being violated by us mere mortals who have to work as many hours as we can just to put food on our tables and keep a roof over our heads! the day i watch an episode of cribs and the people on it are showing us their spacios cardboard boxes and the bike they have to get around on rather than the 17 cars they have parked in the front wing of their mansion then i ll worry about how much music i m buying !

posted by (2010-03-04 08:40:13)
aldog100 avatarall sales are falling cause unemployment is rising, bottom line,hmmm buy a cd or movie or pay mortgage and feed family thats a hard one. thx sam for article

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