Google Issued Proposals to Satisfy ECAdded: Thursday, May 9th, 2013
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The search giant, forced into compromise with the European Commission, has finally introduced a list of proposals which would satisfy worries about the company breaking antitrust laws. However, the proposals are likely to be rejected by the competitors.
Within the last 5 years, Google offers to label its own promoted links in specialized search results, allowing the users to tell them apart from other results. Moreover, the company used clear graphical features (frames, for example) to distinguish them. Google also offers the option to opt out from the use of the website’s content in the engine search, at the same time making sure that it doesn’t affect the ranking of the sites overall.
The search giant offered specialized search websites the option to mark categories of data in a way that was not indexed or used by Google. It also suggested to give news publishers the option to control the way their content appears in Google News. The company would scrap obligations which force sites to use advertisements exclusively from Google and would stop imposing obligations preventing advertisers from managing search advertising across rival services.
Regardless of such concessions, Google’s competitors are still expected to dismiss its offers. According to the rules, Google’s competition has 1 month to comment on the suggestions. In case the proposals are accepted, the search engine must stick to them for 5 years and publish the results in each EC nation. Otherwise, EC competition commissioner Joaquin Almunia can force the company into following a strict code of conduct, and if Google fails, it could be fined up to 10% of the company’s global revenues.
The list of the companies that initially filed antitrust complaints against the search engine includes Foundem, part of a group called ICOMP, which is partially funded by Microsoft. In addition, Ciao (the consumer comparison service) was also previously acquired by the software giant in order to help Microsoft increase its presence in search. The latter is currently owned by LeGuide Group, though.
As for Microsoft itself, it is very well versed in anti-trust legislation having had to cope with accusations levied at it over the years. In other words, it is unlikely that anything able to pose a severe threat to the search engine, or manage to dampen its near-monopoly, will get much reprieve from Microsoft.
May 9th,2013Posted by:
Thursday, May 9th, 2013
|posted by (2013-05-09 22:33:55)|
|Gov made laws and what members of Gov income made compare of income companies it compare like many companies workers companies had. and what it strict code of conduct? help to don't have monopoly and antitrust public complains to have quality and good price. I would like hear companies have respect to public but can small biz involved...bla bla bla...!|
|posted by (2013-05-10 15:44:38)|
|Still don t know what google did that some desk jockeys in europe think is so bloody wrong; google is still the best works wonderful i love google .|
|Thanx 4 dragging yourself away from your facebook page/wall,(wotever u call it) to give us those words of wisdom rockman. Sorry cggc i haven`t got a clue wot ur saying mate???|
|posted by (2013-05-12 05:08:12)|
|can be like at any of all world country google powers don't play with antitrust laws. even if war google it there helping and of course I like all about stories and present around every day google it news.|
|posted by (2013-05-12 12:30:09)|
|I am with you haipin, i have not a clue what cggc is trying to say or mime to us. complete rubbish. lol|
|posted by (2013-05-13 00:59:13)|
|will or bad vibes wave of these dudes?|
|Bonus points to anyone that can translate comments from cggc||
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