Apple Losing Share of Accessories MarketAdded: Wednesday, May 15th, 2013
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It seems that Apple’s attempts to take control of its accessories market by switching from a 30-pin connector to the Lightning connector have failed. As you know, Apple hacked off a lot of its accessory partners after revealing that iPhone 5 wouldn’t have the 30 pin connector. In other words, if users upgraded they would have to spend money on new accessories. Of course, consumers were not so happy to hear that.
After the hardware giant announced this news, industry experts suggested that the change would cause problems for Apple, and now they have been vindicated. The warnings were that the peripheral market’s commitment to the device’s 30-pin connector was a huge competitive advantage for the manufacturer, because being the single device able to attach directly to external speakers, clocks, stands and chargers added an extra helping of utility for its devices.
However, today Apple’s aggressive shift to Lightning for its devices chased a lot of manufacturers to find more open means of connecting devices. This normally means choosing phone produced by Apple’s rivals.
For example, Logitech and Geneva Lab don’t use Apple connectors in their devices any longer. Instead, they are more interested in Bluetooth, and so iHome does – one of the largest manufacturers of iPhone clock radios and other Apple audio accessories. iHome also introduced more Bluetooth technology, because it allows electronic accessories to easily connect to a lot of different devices.
Apple didn’t give a sign it is bothered, at least officially. Its representatives pointed out that Bluetooth devices would connect to iOS just as easily as to Android devices, for instance. The suggestions are that this move was a spectacular own goal – the matter is that Apple had an iron grip on the digital accessories market and today it is starting to slip. Indeed, you can see how the industry is moving to wireless connectors anyway, so Apple devices have the technology to benefit from that. However, the matter is that until now the company dominated hard-wired connections, while Wi-Fi isn’t an area where it has complete control. Although Apple could have easily milked the market until everyone switched to Wi-Fi, it just forced the industry to change.
May 15th,2013Posted by:
Wednesday, May 15th, 2013
|Thats what happens with douchey business practices and the consumers 'voting' with their money|
|what is so grate about apple why do you want to buy the same phone ova & ova again so you spend 500$ just for 1 new add on and still don't have full use of ya web I will stick to android|
|posted by (2013-05-19 21:58:08)|
|Hahaha more corporate B/S because if you include replacement screens then they are still laughing all the way to the bank. Every one I know who has a I phone4/5 has replaced the screen at least once. I have an ipad dropped it less than 30cm and not just broken but smashed like it had high impact. don't believe the hype apple is still doing all right||
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