Federal Trade Commission Investigates Google, AgainAdded: Tuesday, June 11th, 2013
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The FTC seems to be taking yet another look at the search giant, now over allegations that Google used its near-monopolistic position on the Internet to sell and serve graphic and video adverts. Media reports revealed that the inquiry has just started and it isn’t clear whether it will evolve into formalities. The speculation is question comes shortly after the Federal Trade Commission finished its long running antitrust investigation into the company’s online search and advertising, where Google was finally let off the hook.
The search giant brings in heaps of cash from display adverts, roughly at 15% of the entire $15 billion market. Its success is in particular due to adverts on YouTube. The company also turns money by finding advertising space on portal all over the Internet, through DoubleClick Ad Exchange. In addition, Google is making cash with DoubleClick for Publishers, which is an ad serving system at the top of the pack in the market.
At the moment, there are rumors that the company might be punishing publishers if they use ad system DoubleClick for Publishers to utilize different technology to sell advertising space. The company’s competitors reportedly complained to regulators that Google dangles cash in front of clients so they use the company's AdMeld service for managing advertising space instead of tech from the competition. Moreover, it’s even alleged that Google might be waiving services costs in case publishers go with the company. When the search giant purchased Doubleclick 6 years ago, the Federal Trade Commission decided to let the deal go ahead. But at the time it still registered concerns that the buy-out had the potential to boost the company’s other ad products.
June 11th,2013Posted by:
Tuesday, June 11th, 2013No comments
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