Apple Antitrust e-Book Trial StartedAdded: Tuesday, June 18th, 2013
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The company is currently experiencing the nightmare of a PR own goal. Apple has been dragged into court by the American Department of Justice, charged with unauthorized running a pricing cartel with a number of big publishers.
The experts admit that the company can hardly escape. The matter is that the publishers have already admitted running a pricing cartel, and Steve Jobs also boasted about it in his book. Actually, the evidence against Apple is so overwhelming that the authorities haven’t had to call in the biographer as a witness. The reports claim that the Department of Justice already has piles of emails penned by the company’s senior executives where they say something similar.
Still, for some reason, the company insists it has done nothing wrong and will defend its actions. Steve Jobs’ logic was that by running a pricing cartel and pushing the price up on electronic books, the publishers were sticking one to Amazon. This means that the relationship between Amazon and the book publishes was tricky at best, and all of them wanted to take some of the control away from the retailer. Apple’s alliance of the major book publishers based around their gadgets was regarded as a way forward, and ebooks were just starting to take off.
The government claims that the company conspired with publishers to increase the price of e-books in a scheme costing users “hundreds of millions of dollars”. Therefore, the Department of Justice seriously damages the view held by many Apple consumers: that it cares about its users.
The most interesting thing is that Apple could have settled, because Department of Justice only wants Apple to sign an agreement saying that it won’t fix the price anymore. It looks like Apple believes that it’s not for the government to make such decisions.
Apple’s lawyers claim that the company acted in its own business interests in negotiating deals with publishers and insist that the government is trying to reverse engineer a conspiracy from a market effect. Moreover, the company is going into this trial with Judge Denise Cote providing a “tentative view” at the last hearing that the authorities will prove Apple knowingly participated in and facilitated a conspiracy to increase prices of electronic books.
June 18th,2013Posted by:
Tuesday, June 18th, 2013
|Here's to the Department of Justice taking a large bite out of Apple. It is a greedy, overcharging, over hyped company.|
|posted by (2013-06-18 18:20:23)|
|E-books in my opinion should be super low priced...after all, there is no physical...no paper, no printing costs, no manufacturing of any kind. Ripping people off by severely overcharging for ebooks to the extent as almost the same as the physical book. Ive never bought an ebook and never will till the over inflated prices are driven down.|
|posted by (2013-06-18 19:15:59)|
|Crash1 avatar I have never purchased an E-book from Apple, and never will.|
HOWEVER, I HAVE purchased PDF versions of online stories from Lulu in the past, and will probably do so again ... as long as the price for electronic copies remains low (3 to 8 dollars)
I can't see the harm in an author getting paid for their effort, but overinflated prices or price gouging is a sure way to LOSE a sale in my opinion.
|posted by (2013-06-19 07:15:49)|
|Price = Profit + Costs|
To be fair, ebook price should be at eprice [= profit + (almost) no costs] which does not include prnting, transportation, shopflooring, salestaff etc.
That means the author and publisher should get the same amount of profit whether the book is sold in physical or electronic form.
If they charge ebook at the same price as that of printed version, they are
getting hyper-profit. They should reduce the ebook price by the amount of costs not incurred (prnting, transportation, shopflooring, salestaff etc).
The same goes for eMagazines and other ePublicatons.
|im glad to say iv never read a book in my life.cant think of anything more boring||
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