Google Excluded Pirate Portals from Adsense ProgramAdded: Friday, July 19th, 2013
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, www.extrattorrent.com, 2013
The search giant is seen to forbid piracy websites to earn money through its Adsense system. Rights owners from the music, movie and other creative industries are now able to alert the major ad networks if their advertisements show up on websites which provide links to pirated material or counterfeit products.
This idea is hatched out by the British music industry organization, the BPI. Media reports confirm that the British Phonographic Industry is cooperating with the Internet Advertising Bureau in the United Kingdom on a scheme that has yet to be announced. The idea is to involve a central database of piracy portals for advertising networks, agencies and brands to blacklist. For example, a website named Surfthechannel has been making £35,000 per month from on-site adverts. That is until its owner got jailed.
In the beginning of 2013, a research conducted by the University of Southern California's Annenberg Innovation Laboratory revealed that Google and Yahoo were major advertisers on pirate websites. Although both services do include clauses in their contracts which forbid websites from displaying their adverts in case they promote piracy, it’s up to the rights holder to prove that anything untoward is happening.
The project in question was thought up by the American Intellectual Property Enforcement coordinator Victoria Espinel and advertisement industry body, the Interactive Advertising Bureau. The list of the companies who signed up include Microsoft, Google, Yahoo, Adtegrity, 24/7 Media, Condé Nast and SpotXchange.
In the meantime, industry experts complain that it is still unclear how they are going to police websites which haven’t been reported to them by copyright owners. It actually looks like they will still have to be reported by the entertainment industry.
July 19th,2013Posted by:
Friday, July 19th, 2013
|I am sorry but THEY can't stop piracy.|
|Phonograph. Hah. Wow. How antique. Just like their business models. They (the industries) just don't get it. They could be making money of piracy but continue to blow money in legal actions trying to stop it. What a bunch of ***king morons.|
|posted by (2013-07-20 14:03:09)|
|Thanks Sam for your time and effort in bringing us these articles It is appreciated. Many show how annul some of the Big Biz executives are totally agree with trialNerror on this one. Google has been writing piracy warnings for quite some OMG what's next my Facebook tear tear whimper lol thanks again Sam|
|posted by (2013-07-23 08:07:14)|
|British ISPs have been told to block access to two websites accused of aiding piracy on a "mass scale".|
The court order to block EZTV and YIFY Torrents was made last week and should take effect soon.
The two are the latest in a growing list of websites to which UK ISPs have been asked to block access.
Action against the sites was started by the Federation Against Copyright Theft (Fact) in conjunction with the Motion Picture Association (MPA).
File-sharing news site TorrentFreak said it the High Court decision followed efforts by Fact and the MPA to contact the owners of both sites. The MPA is the international arm of the Motion Picture Association of America.
A spokesman for Fact said it and the MPA had given both sites a chance to avoid legal action by responding to cease and desist orders, by both industry groups, to remove pirated content issued.
Fact said it had resorted to legal action when no action to remove infringing content was forthcoming.
The process to get the UK courts to issue blocking orders was now well established, he said, and the UK's biggest ISPs typically took a fortnight to impose blocks.
The action against the two sites was just one aspect of a broader policy targeting pirate sites, said the Fact spokesman.
Efforts were also being made to cut off funds to infringing websites by targeting ad networks that some sites relied on to generate cash.
In addition, he said, payment providers were looking at ways to stop donations and other payments getting through to pirate sites.
A growing number of sites accused of aiding piracy are now blocked to UK web users.
The list includes the Pirate Bay, Kickass Torrents, H33T, Fenopy, Movie2K and Download4All. In addition, the Premier League has won a block on football streaming site FirstRow1.eu.
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