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ExtraTorrent.cc > Articles > Advertisers Angry with Mozilla

Advertisers Angry with Mozilla

Advertisers Angry with Mozilla

Added: Friday, August 23rd, 2013
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, www.extrattorrent.com, 2013
The Interactive Advertising Bureau (IAB) is not happy with the open source browser Mozilla’s anti-tracking features. Although it is perfectly normal that Internet users are concerned about companies spying on them, the outfit has been attacking Mozilla on the grounds that it insisted on defending the people’s rights to control the use of cookies on their systems.


Apparently, if your browser refuses to hand over all your personal information to advertisers then there must be something wrong with it. The Interactive Advertising Bureau is a trade organization representing marketing and advertising companies across the US and Europe. After the outfit received much abuse for its stand, one would have expected advertisers to have given up and waited for the dust to settle on this privacy debate.

However, the IAB placed a full-page advert in Advertising Age calling for users to stop Mozilla from hijacking the Internet. The ad insists that you can only find what you want online with the help of advertising cookies. The outfit believes that Mozilla is going to eliminate the same cookies which enable advertisers to reach the proper audience, with the proper message, at the proper time.

In fact, Mozilla lets users control cookies and stop them from websites they haven't actually visited being dumped on the system. Instead of eliminating cookies, the browser is providing users control over annoying advertisements for stuff they don’t want. However, the IAB claims what Mozilla is doing isn’t in the interest of privacy but rather about helping some business models gain a marketplace advantage and reducing competition.

And this is said about Mozilla and its open source coders, dedicated to overthrowing the man with free coding. It is hard to believe that Mozilla is helping someone play monopoly, because the whole point of Mozilla was to kill off a Microsoft monopoly. The Interactive Advertising Bureau claims that Internet users already have control over whether they receive interest-based adverts through the Digital Advertising Alliance’s self-regulatory program, which is something new, as the program in question appears to be designed to promote better advertising rather than helping users out.

Apparently, this is just a huge PR own goal of the kind which is usually only tried by the entertainment industry against pirates, while the users might want to download Firefox and disable all cookies after reading the ad.

August 23rd,2013

Posted by: 

Date:  Friday, August 23rd, 2013

Comments (13) (please add your comment »)

posted by Site Friend (2013-08-23 18:24:34)
magiccrack avatarCheers for the goood read, ET place to be!!

posted by Turtle (2013-08-23 19:53:13)
D4T4 avatarThanks Mozilla, I'm quite happy with no advertising whatsoever, and no spam emails, nothing wrong with my willy and I certainly don't need cheap Viagra!

posted by (2013-08-23 20:20:31)
prashantir avatarET THE PLACE TO BE...!! you are exactly right magiccrack...!!!

posted by ET lover (2013-08-23 21:40:07)
COMPRENDeDEFUNCT avataruse firefox with adblock plus and ghostery. i havent seen an advert in years ,if i want something i go look for it, usually here

posted by ET junkieET loverTurtle (2013-08-24 01:26:52)
fusseltier avatarmy hosts file eliminates a lot of unwanted sites and ads, but can't stop them all...
most people don't even know what the hosts file is, or how to use a text editor anyway...
any extra help from the browser is useful, just like the page info media tab to block images comes in handy.

posted by ET junkieET loverTurtle (2013-08-24 01:33:21)
fusseltier avatarhere is an interesting article

Evidon helps companies that want to improve their use of tracking code by selling them data collected from the 8 million Ghostery users who have enabled the tool's data sharing feature.

That makes Evidon, which bought Ghostery in 2010, something of an anomaly in the complex world of online advertising. Whether in Congress or at the web standards body W3C, debates over online privacy typically end up with the ad industry and privacy advocates facing off along clearly demarcated lines.

Evidon straddles both sides of that debate. "This is not a scheme," says Scott Meyer, Evidon's cofounder and CEO (who formerly served as a leader in the New York Times Company's online operations). He says there is no conflict in offering a tool that helps users hide from the ad industry while also helping that same industry.

"Anything that gives people more transparency and control is good for the industry," says Meyer, who says it's fine with him that most Ghostery users opt not to share data with Evidon. Meyer points out that those who want to block online advertising are unlikely to respond to it, making Ghostery use good for both sides.

Evidon sells two main services based on the data it collects. One allows website operators to see which tracking code, from which companies, is active on their site and how it affects the speed at which pages load for visitors. The other provides ad companies with figures on how common the tracking code from different companies is around the web.

posted by (2013-08-24 04:37:03)
No avatarLOL Mozilla Hijacking the net?

I remember just 2 yrs ago I could watch Star Trek 1,2 AND 3 on Youtube without a single ad. Today I can watch 30 secs without a stinking ass ad popping up.
Last Year I could sit in Gmail....this year I get an Ad everytime I open it. Facebook too.

I'm SICK and TIRED of Advertisers saying they have a RIGHt to shit. They don't have a RIGHT to nothing.

posted by (2013-08-24 05:58:56)
kickass_to avatarIf you are running Firefox try the add-Ons Adblock Plus 2.3.2 ,Adblock Plus Pop-up, AVG Do Not Track, DoNotTrackMe, Webmail Ad Blocker 3.9.1 THEY ARE GREAT "Zero Tracking & Zero Advertising"

posted by Site FriendET junkieET loverGirlSun (2013-08-24 06:49:01)
frostycarver avatarFAIR PLAY TO MOZILLA!!!!!!!!!!!!!!!! AND YES YES ET IS THE PLACE TO BE!!!!!

posted by (2013-08-24 19:20:07)
ftwilight avatarthanks Mozilla for stopping those greedy MOFO's from bugging us to death and yes ET is the Best

posted by Site Friend (2013-08-24 19:23:20)
magiccrack avatarbetter than all the rest!!

posted by (2013-08-24 21:49:08)
CSuk_1T avatarI sure as hell don't remember giving any company or advertising group('s) permission to invade my PC time and, or slow down my surfing with their bombardment of useless crap that I have no interest in. Considering i'm the person paying the bill for my web experience they should have the good manners to ask if they can invade my space but, they won't do that because they know that I (and hundreds of 1000's of people who think the same way as i do about them) that I would tell them to go take a running jump! They should be paying me and everyone else for illegally using our machines to peddle their AD-Spam-Crap!Luckily I have a couple of programmes, as well as Mozilla, that enables me to block 99% of all advertising, tracking and spam etc. etc. etc.
I used to be a Graphic Designer and I swore that I would never EVER do mundane, moronic, dumbass adverts. I have and always will hate advertising. Its to blame for a lot of todays problems and believe me when I tell you people reading this, it is full of some of the biggest lowlife, backstabbing, greedy, talentless vultures outside of the fashion or entertainment industries.
Go the EXTRA mile with MOZILLA..... Ooops! I just mad an advertising strapline fro ET & Mozilla lol roflmao

posted by (2013-08-25 12:07:32)
Jedimastersky avatarThanks SaM for the article, Interesting read.

@ 12 - CSuk_1T, love your comment. maybe we could charge all companies of add with a consulting charge, then they would be spending more on pay-outs per add that the cost of getting them out there in the first place.

Go the EXTRA mile with MOZILLA!
ET the place to be!

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