Microsoft Wants to Acquire FoursquareAdded: Thursday, September 12th, 2013
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Microsoft is reported to be looking to get itself a chunk of a social networking website. According to Foursquare labs, the software giant is now competing with American Express to take an equity stake in Foursquare.
As you know, Foursquare is a bit different from the social networks everyone got used to, because it is location-based primarily for mobiles. If you have never used the application, we can explain – users “check in” at venues through a mobile site, text messaging or a device-specific app by choosing from a list of nearby venues that the app will locate. Users are also able to share relevant tips and advice.
The mobile app has been around for a while now – the developers revealed that it was first launched four years ago by Dennis Crowley and Naveen Selvadurai. The app runs on iOS, Android, Symbian, Windows Phone, Series 40, MeeGo, WebOS, Bada, BlackBerry, and PlayStation Vita. The experts point out that a breakthrough for Foursquare was that it has found a way for advertisers to target people when they arrive in a particular area.
It seems that Microsoft wants to get a bigger boot in the door of social media and mobile – indeed, the company had little impact in those areas. On the other hand, Foursquare has been getting closer to the software giant as well, by creating an application for its Windows 8.
September 12th,2013Posted by:
Thursday, September 12th, 2013No comments
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