How Much is Twitter Worth?Added: Tuesday, September 24th, 2013
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Twitter has finally made its first step towards an IPO, with its revenues growing at a pace. In the meantime, painful memories of Facebook’s IPO are fading, with the social network finally worth more than its $104 billion float price.
Financial analysts predict that if Twitter comes to market at the end of 2013, its valuation will be nowhere near that claimed by Facebook. According to experts’ estimation, it will be worth somewhere $15 billion. Unlike Facebook, the microblogging platform will IPO while revenue grows in triple digits.
In most cases, companies are valued according to their underlying profit, but Twitter admits it is still loss-making while investing to grow. Since Twitter has filed for a confidential IPO, financial details are unknown to the public, so the experts can only use revenues to measure how much the company will worth. If the float will be conservatively priced at 20 to 30 times revenue, then Twitter will be worth up to $15 billion.
Indeed, the company’s early forays into advertising have been a success, especially on mobile platforms, where much of its traffic comes from. The researchers point out that Twitter’s revenues have almost doubled to $583 million since 2012, and are expected to reach $950 million in 2014.
The company’s userbase consists of 200 million users sending 2 messages a day on average, so Twitter may not have Facebook’s scale but people are on the platform do use it intensely. In the meanwhile, the heady mix of politicians, business leaders, celebrities and journalists dominating the service makes Twitter an important destination for advertisers seeking to influence the influencers.
Talking about digital advertising, Google and Facebook dominate in this area – the former has 1/3 share of global spending, while the latter accounts for 5%. As for Twitter, it ranks 8th with less than 0.5%. However, if you focus on pure mobile advertising, Twitter boasts 2% share and is in the 4th place. Thus far, Twitter shares on the secondary market have been priced at $26 for small lots and $28 for larger lots.
It should be noted that Google floated when demand for technology stocks was weak. The company was forced to lower its offer price from $135 to $85 per just a few days before the float, but the very next day the shares had popped, reaching $100. So, Twitter’s CEO would be wise to opt for a Google pop rather than risk a Facebook-style flop.
September 24th,2013Posted by:
Tuesday, September 24th, 2013
|Twitter: Dumbing down the human race one stupid tweet at a time.|
|You are Right... 1|
|I agree with one and two Facebook, Twitter and all of these social networks that I have seen are for people who need to get a real life. Not some fantasy Facebook fantasy life.|
|posted by (2013-09-25 05:09:48)|
|Agree with 1,2 and 3.|
|I then by default would be inclined to agree with 1, 2, 3 & 4|
|i totally agree with 1,2,3,4&5|
and i have totally blocked facebook and twitter from my pc, by blocking the adresses in my hosts file, and for some reason kaspersky antivirus thinks i have a severe virus???? WTF?? just because i have BLOCKED them from my machine. i don't want my data mined by any site!
|1,2,3,4,5&6 NUFF SAID GUYZ!|
PEACE IN PEACE OUT!!
|Yea on social networking people simply waste of time....|
|I agree with 1,2,3,4,5,6 & 7 also throw in 8.|
|i really wanna say i agree with 1,2,3,4,5,6,7,8 and 9 but i wont|
|posted by (2013-09-25 19:17:34)|
|twitter =value sweet fux all cos its full of sad people with no contact with reality|
|a nickel ninety eight|
|posted by (2013-09-26 03:26:02)|
|I agree with you you are right|
|It's not just social networking that has made everyone dumb, there's crap in our food in our water in our education the list goes on...|
|There's food in our crap|
and crap in our food
|posted by (2013-09-27 22:01:20)|
|Electronic pollution is on rise and people trade their fyzical contact for a cyber one.|
We will end like the future fims show us fat and short legs on motorweelchairs ^^
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