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ExtraTorrent.cc > Articles > Supermarkets to Start Face Scanning

Supermarkets to Start Face Scanning

Supermarkets to Start Face Scanning

Added: Monday, November 11th, 2013
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2013, www.extratorrent.cc
The UK supermarket chain Tesco has decided to install facial recognition system in order to display targeted video ads on screens at its gas stations. Dubbed OptimEyes, the technology is able to recognize facial characteristics which discover a visitor’s gender and age to show relevant video ads while people are waiting to pay for their gas.

TescoLogo.jpg

Actually, there’s nothing new about the technology in question – for instance, the pilots of bill boards which were able to tell what gender people were carried out in London years ago, to an underwhelming response. The company selling the technology confirmed that the system has improved and was more like something out of Minority Report.

Of course, the roll out has miffed a number of privacy groups, with Big Brother Watch claiming that OptimEyes created a “huge consent issue”. They insist that people should be told when they walk into a supermarket, or a doctor’s surgery or a lawyer office that the CCTV camera in the corner is trying to recognize who those people are.

The Information Commissioner’s Office is concerned that such technology should be clearly marked and explained when a visitor enters the supermarket, as the same rule is already in place for CCTV cameras. The fact which will enable Tesco to run its scheme regardless is that it’s hardly Minority Report yet. The matter is that the software will only scan people’s faces in order to guess what sex they are, so it will be hardly able to tell who people actually are and pull up a list of products it might think they would like.

Otherwise all a service station will receive is adverts for petrol, chocolates and cigarettes. Apparently, no facial recognition software is needed to tell that.


By:
SaM
November 11th,2013

Posted by: 
SaM

Date:  Monday, November 11th, 2013



Comments (13) (please add your comment »)

1
posted by (2013-11-11 16:54:00)
Ray186 avatarAnd every time that I walked into that supermarket I would be wearing a Guy Fawkes mask.

2
posted by ET lovermen (2013-11-11 19:34:36)
brods73 avatarthey wont let you in with your hood on ray talk about a mask lol

3
posted by (2013-11-11 19:55:27)
ic3m4l3 avatarits what ther recording and doing with the videos u need to worry about,, big brother is watching YOU! yes YOU! the dude in the back with the french bred!
tinfoil hats at the ready!!!!!

4
posted by Kitty (2013-11-11 20:10:46)
hijiri2 avataryeah good luck with that! my face is so fat it won't fit on any camera!

5
posted by (2013-11-11 20:38:08)
Darkan9el avatarThey can just go and have sex with themselves in hell, Balaclava sales are going to shoot through the roof. I was talking about this sort of thing to a retired Police inspector, he rides a motorbike; nice one too, when he goes to get petrol they ask him to take his helmet off and he refuses, first they call the manager, then they threaten to call the police, then they refuse to accept payment... he has to pay eventually but I think its downright discrimination, what does it matter as long as you pay, just shows we are being monitored... Police state is here, what next little yellow stars for all those that don't comply?

OK everyone, time to bar Tesco.

6
posted by men (2013-11-11 22:54:36)
ZerlindaX avatarAnother advertisement scam. They do anything these
days to get your dollars.

7
posted by Site FriendET junkieET lovermenSunTurtle (2013-11-11 23:27:48)
Sammy1968 avatarI'm going to wear a batman mask with a used condom dangling out of my pocket. Wonder witch one will be picked up on the scanner. lol.

8
posted by (2013-11-12 00:27:35)
No avatarGreat all I need is an ad for Busty Anal Beauties 2 showing up as I pump gas at the gas station..lmfao Im sure the soccor mom parked at the pump next to me is gonna love that..

9
posted by (2013-11-12 10:31:32)
No avatarThe video feed will be going to nsa or some other organisations like the same only.

10
posted by (2013-11-12 19:41:14)
sabo avatarI think i will drop my trousers,put my bum in the air and see what they come up with

11
posted by (2013-11-13 01:33:46)
bubfred72 avatarNWO! What else can you say! Why would anyone want to subject themselves to this? Never would I shop that store!

12
posted by ET babySite FriendET junkieET loverGirlSun (2013-11-13 09:41:45)
cosmiclsd avatarwas n NYC recently n someone had an "old fashioned street brawl" n NYPD came via a 911 call n said
involved party was exonerated from a"charge"because they pulled a vid from the area(they have an extensive network)n released person based on the vid,blah,blah,etc..we have yet to witness "Big Brother"
in totality;hang on,fasten your seat belts!thanks much for keeping us informed Sam...

13
posted by ET babyET lover (2013-11-13 10:59:25)
eNdEmiOn avatarMaybe we should just ban advertising and just let the product sell itself and if it doesn't no one wants it, needs it and efforts to produce it were a waste to begin with.
Kinda like at the end of the movie Branded.



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