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ExtraTorrent.cc > Articles > YouTube Advertising Revenues Estimated to Grow 50% in 2013

YouTube Advertising Revenues Estimated to Grow 50% in 2013

YouTube Advertising Revenues Estimated to Grow 50% in 2013

Added: Saturday, December 14th, 2013
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2013, www.extratorrent.cc
Google has never revealed the scale of profits YouTube makes since acquiring the video streaming service for $1.65 billion seven years ago. However, the analysts and researchers still can take guesses. The latest estimates were made by eMarketer – it predicts that the gross ad revenues of the service will increase over 50% to $5.6 billion this year, which is more than 10% of Google’s total revenue.

youtube-give-away-50-million-free-advertising-new-video-program.jpg

Even after the company has paid ad partners and video creators their percentage, its net ad revenues are still predicted to reach almost $2 billion in 2013, up 65% compared to last year’s $1.18 billion. The researchers have also broken out YouTube’s net ad revenues in the United States, estimating that the figure will reach $1.08 billion, $850 million of it coming from video ads. Thus, YouTube gets 1/5 of all US video advertising revenues for 2013.

Of course, all these estimations are all guesswork, but eMarketer claims that it is based on “hundreds of datapoints and studies about YouTube revenues, ad impressions, rates, usage and other information received from research companies, investment banks, Google reports and interviews with industry executives.

Those interested can compare eMarketer’s analysis to other numbers: for example, in May 2013, Morgan Stanley predicted that the company’s gross revenues would reach $4 billion this year, while Barclays thought it would be $3.6 billion. Recent report by analyst firm Wedge Partners also suggested that YouTube accounts for about 10% of Google’s revenues (which corresponds with eMarketer’s analysis), which if the Google’s 4th quarter matched the average revenues across the previous quarters would result in approximately $5.7 billion of YouTube revenues for the year as a whole.

Still, it all remains guesswork, and Google is very unlikely to announce the real figures anytime soon. It is worth noting that the $1.65bn Google paid for YouTube seven years ago (a sum which shocked many people at the time) looks like something of a bargain today.

The company’s public statistics for YouTube reveal that the service attracts 1bn people watching over 6bn hours of video per month, and 80% of its traffic is coming from abroad. 40% of its viewing time is consumed by mobile devices.


By:
SaM
December 14th,2013

Posted by: 
SaM

Date:  Saturday, December 14th, 2013



Comments (11) (please add your comment »)

1
posted by ET junkieET loverSupermanmen (2013-12-14 19:53:28)
sn3h1t87 avatari know youtube has enjoyed an amazing success so far. there are not many companies this lucky to meet with such a fat revenue anyway, especially in the tough going. Youtube is opportune for being born ahead of Hulu, and made itself a fame in such a short time. and youtube is supposed to feel blessed too, to have google backed up. What's more exciting, google have just felt out the right way to capitalize on it. still, google should pay great attention to Hulu, this projected competitive rival. and i myself can see a more promising landscape for youtube if it can lay eyes on other land, say china, for example. it is just a matter of time. And i think youtube really need to acquire acess to this territory.

2
posted by (2013-12-14 20:27:05)
rj avatarGood going YouTube!

3
posted by (2013-12-14 20:54:48)
dovahkin avatarGoogle's Youtube main revenue are from ads. Ads sure is scary business.
Worth to mention that youtube are harboring quite many copyright materials but why this good peoples of London Police something something that blocked our site didn't even considering to block them? lol

4
posted by ET junkieET lovermen (2013-12-14 22:48:45)
wingit3 avatarIf you ever want to know anything go to youtube. I have adblock+ and I don't get adverts anywhere. Gotta love it..

5
posted by Trusted UploaderSite FriendET junkieET loverSupermanSun (2013-12-15 01:53:43)
bone111 avatarI use Google crome and adblock plus

6
posted by (2013-12-15 08:32:51)
Darkan9el avatarI use FF and the power of my mind, I stare at the screen and say "ad's be gone" and they do 'be gone' I think the technical term for this is "Transient And Peripherally Positioned Eye Deficiency"

7
posted by Blocked (2013-12-15 11:04:39)
MAULA_GREAT avatarI AM LIKE ALL.

8
posted by Blocked (2013-12-15 11:33:02)
walid50 avatarGood going YouTube!

9
posted by (2013-12-15 17:26:16)
hookmeup avatarI HAVE a couple of channels and they have been very kind to me ,thanks Youtube

10
posted by (2013-12-16 12:21:44)
Kharo avatarI fear they become commercial at some time soon. They will ask money for "VIP access" or "Youtube+" like "Huluplus". After some time they will enforce it by thinning out free videos and/or capping free watchtime quota.

As long as its free i will keep loving it but i highly doubt this will be everlasting love.

11
posted by Blocked (2013-12-16 15:08:24)
thefaloja avatarlike you



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