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ExtraTorrent.cc > Articles > Want to increase sales? Remove DRM!

Want to increase sales? Remove DRM!

Want to increase sales? Remove DRM!

Added: Saturday, December 21st, 2013
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2013, www.extrattorrent.cc
A recent study has revealed that removing DRM from album would boost revenue rather than losing it to pirates. It turned out that music revenue rise 10% on general content and 30% on other content.
drm-free-2-150x150.png

It means that the customers don’t like when the rights owners place restrictions on content and prefer to buy something else instead. Digital rights management has been a complete disaster, because pirates found it easy to bypass, but the system had a nasty habit of bricking machines it couldn’t cope with. As a result, people using pirated versions were getting better quality because the DRM wasn’t making their lives a misery and actually discouraged them to buy legitimate product.

The research was based on a survey of over 5,800 albums from 634 artists and compared the sales figures before and after the labels decided to drop DRM. It works if the entertainment industry tries to bring in DRM-like controls using such things as album release dates, music genre and regular sales variations over time.

For example, older albums selling less than 25,000 copies saw their sales grow by 41% and overall lower-selling albums got a 30% sales increase. So, DRM only seemed to work for top selling work.

The researchers point out that the 30% sales increase for lower-selling albums can be due to DRM-free music making it easier for customers to share files and discover new music. Indeed, the finding that removing DRM from top-selling works has almost no effect or negative effect on sales really makes sense, because the discovery element is less important for well-promoted artists.


By:
SaM
December 21st,2013

Posted by: 
SaM

Date:  Saturday, December 21st, 2013



Comments (4) (please add your comment »)

1
posted by ET junkieET loverSupermanmen (2013-12-21 14:22:35)
sn3h1t87 avatarDRM = inferior product to product with no DRM: The version you can pirate remains the same in either case. Seems pretty logical to me.
There is an old saying. If you do not sell the product in the popular format of the day, the people will find a way around that artificial road block. The one, that impedes both change and progress.

2
posted by (2013-12-21 14:45:22)
Rockman avatarOMG less censorship = more sales duh why aren t I shocked should anyone be shocked wouldn t think so .

3
posted by (2013-12-26 06:50:55)
MECH8204 avatar@1 if you are going to swipe comments from sources you should at least give them credit for it or maybe its just coincidence that your post is word for word identical as two from twenty five days ago with different name or names also just combined two separate posts nobody can see you or knows who you are so you are just impressing yourself(actually this isn't the only one)

4
posted by (2013-12-27 09:45:38)
DeclaredInsane avatarI think people who use pirated goods would use pirated goods regardless because that's their nature. Someone who buys originals would buy it regardless because it's their nature. So placing DRM is not going to change pirates but going to frustrate people who buy originals. DRM is not changing the nature of pirates but changing the nature of people who buy originals. When I get a game as a gift I still crack the heck out of it because I'm not going to sit with the frustrations of DRM.



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