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ExtraTorrent.cc > Articles > Sherlock Airs in China in Time to Fight Piracy

Sherlock Airs in China in Time to Fight Piracy

Sherlock Airs in China in Time to Fight Piracy

Added: Wednesday, January 15th, 2014
Category: Bit Torrent Freedom > The Right To Share
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2013, www.extratorrent.cc
It is perfectly known that unavailability of content is the main driver for piracy. Apparently, BBC realized this too, as the British national broadcaster has concluded a deal to broadcast Sherlock series on a Chinese streaming platform hours after its UK debut. This move is supposed to fight piracy, of course.


China is often associated with piracy, and therefore the country is always criticized by the largest entertainment companies in the world. The industry likes complaining about “99% piracy” on digital products and claiming that it’s impossible to fight the infringement. Now things are beginning to change.

Recently the National Copyright Administration of China labeled the QVOD video platform and Baidu, the local search giant, as top copyright infringers, and the MPA fined both services $41,000 for copyright violation. But just days later Sohu Video, a local platform with 390 million users, revealed that it had secured licenses to air NBC’s Saturday Night Live, and added that The Walking Dead and Modern Family licenses were also in the bag.

So, today the BBC is also trying to do something. Inspired by a Chinese obsession with Sherlock, the UK national broadcaster is airing the series just 2 hours after it debuts in the United Kingdom. The statistics confirm that the first episode has already been watched millions of times. As you can understand, all Chinese viewings would otherwise have happened through unlicensed sources.

This move by the broadcasting company might only chip away slightly at the piracy rate on the East, but still it is a great start. Industry experts agree that it shows real potential, as the more content video services buy, the less piracy industry gets.

Thanks to TorrentFreak for providing the source of the article.

January 15th,2014

Posted by: 

Date:  Wednesday, January 15th, 2014

Comments (5) (please add your comment »)

posted by (2014-01-15 15:30:23)
blade70 avatarIt's a great and wise move from BBC. Hope others will follow, not just in China but over the world.

posted by (2014-01-15 16:20:22)
DrPeterVenkman avatarIts definitely the most reasonable approach.

posted by ET junkie (2014-01-16 19:08:41)
No avatarA sensible approach. My sister love housewives of beverly hills and vanderpump rules. They already 11 episodes into the new season in the USA, and in Canada it premiered just this week. I'm sure she would be happy to watch it on tv, but not now.

posted by (2014-01-20 12:32:37)
liamsmith88 avatarits a great idea, if they broadcasted US shows in Europe the same way, id be more inclined to watch on the TV

posted by ET junkieET loverSupermanmen (2014-02-05 10:54:19)
sn3h1t87 avatarIt would be interesting to compare how many of the next instalment are downloaded in comparison to the previous ones. If it is proven that a significant drop in downloads is recorded, it may provide the first proof that availability is of more importance than possession.

Most people just want to watch the damn things, they don't want to make a collection of absolutely EVERYTHING!

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