British Music Charts Consider Streaming Sites PopularityAdded: Saturday, June 28th, 2014
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Spotify and other streaming services have been largely criticized by some artists, but now they will help to dictate which songs enter the official singles chart in the United Kingdom. Since July, audio streams of music will also be taken into account towards official chart rankings along with purchases and downloads.
According to the Official Charts Company responsible for the weekly chart, with move was necessary in light of the growing popularity of digital streaming, with the number of streams exceeding 200m per week.
The CEO of the Official Charts Company admitted that this inclusion naturally reflected the changing ways people now access music. The singles chart in the country used to be based on the sales – downloads or CDs or cassettes or even vinyl. Now broadening that list to include audio streams is a significant event. Indeed, the chart has always evolved over five decades to incorporate various formats and the ways people consume music. The latest move is part of this evolution.
The last months saw a real explosion in the amount of audio streaming which continues to expand and becomes a rapidly growing market. Now the official British top 40 will take into account audio streaming data from such services as Spotify, Deezer, Napster, Xbox Music, Music Unlimited and Rara, along with the sales figures from retailers and online digital download websites. In this case, 100 streams will be counted as one single purchase or download. The industry observers point out that this would be the biggest reform to the British singles chart over the last decade – back in 2005, legal downloads were first included in the chart.
Theses changes regarding counting streaming data may be deemed controversial among many musicians who have accused streaming services of exploiting their creative works and paying them tiny royalties. For example, Tom Yorke, the frontman of Radiohead, even pulled his solo project Atoms for Peace from Spotify a year ago, as he wasn’t happy with the royalty terms. Another example is David Byrne, former lead singer of the Talking Heads, who claimed that the amount paid to musicians was “minuscule”, and that the artists can’t rely exclusively on the income from streaming services.
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Saturday, June 28th, 2014
|posted by (2014-06-28 22:29:23)|
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