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ExtraTorrent.cc > Articles > Children Are into “Free” Mobile Games

Children Are into “Free” Mobile Games

Children Are into “Free” Mobile Games

Added: Tuesday, July 8th, 2014
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, www.extratorrent.cc, 2014
Tech giants keep struggling to attract children and teens (and sometimes adults as well) who are using their own or parents’ tablets and smartphones to log on to “free” games. Adults are afraid that this shift could lead to large bills for in-app purchases made by children while playing the games. Moreover, this trend also threatens to allow access to adult social media websites.


At the same time, new media companies are being disrupted by the shift to mobile technology and are trying to do their best and find ways to make their products profitable. For example, the UK-based Mind Candy accounts for over 80 million children registered to its Moshi Monsters virtual world, but it still admits that the company has found it very hard to follow children to mobile devices.

The company has recently launched PopJam – a new mobile application regarded as a safe alternative to Instagram for teenagers and children. PopJam allows taking pictures, customizing them with digital scribbles and stickers, and sharing them with friends. The problem was that children didn’t have their own application to share their voice and creativity. As a result, they were increasingly joining up to grown-up social networks – Facebook, Tumblr, Snapchat and Instagram. The company is “pre-moderating” images before they are published, and recommend kids not to share selfie photos, unless their faces are disguised with the digital stickers.

In the meantime, games for adults have attracted many children, despite the fact that they sell virtual currency as in-app purchases. Here the problem is that lots of things possible for adult apps and game apps are really frowned upon in a lot of children’s content. The alternative is charging upfront for kids’ apps, but their parents usually don’t want to pay. This is why children are mostly playing the “free-to-play” games instead.

Mind Candy hopes that their new app PopJam will eventually be able to make money from parents who pay a small monthly subscription fee to unlock extra features for their kids. The industry must realize that today kids have their own devices to play games, read stories, listen to music, watch videos, and communicate with other children – and this is the area that can be monetized in the future.

July 8th,2013

Posted by: 

Date:  Tuesday, July 8th, 2014

Comments (9) (please add your comment »)

posted by Site FriendET loverSuperman (2014-07-08 19:42:59)
Embolism avatarOK kids are into free games,but who does`nt like Angry birds and others, as for subscriptions that falls to the susceptibility of the end-user when the kids give the baby Oleg eyes and Mom or Dad I really love you B/S,emotional blackmail is the most sinister,Muhaha,lol.

posted by (2014-07-09 05:46:43)
KingTubby avatarANY game that has in-app "purchases" is a game that i would never play... the majority of these games are rigged so that no real progress can be made without the purchases actually being made. Even games that have a free rewards feature (see iphone/tetris blitz) don't give out the good rewards unless you regularly make a purchase. These games give the illusion of being "free" to play but in reality they are only free to a certain point...

posted by (2014-07-09 08:56:25)
Faceless42001 avataromg people buy your kids a real game.

posted by (2014-07-09 16:06:06)
hubsabubs avatarWhat kid doesn't like free?

posted by (2014-07-09 22:29:17)
raadden avatarSuggestion to edit title word Children to Idiots, and Free to Lame.

posted by (2014-07-09 23:40:20)
CyberLover007 avatarParents should encourage their children to play some out door games also to become physically strong.

posted by Trusted UploaderSite FriendET junkieET loverSupermanSun (2014-07-10 01:48:49)
bone111 avatarTablets are so cheap now days can pick them up for £30+ and they will play all that free stuff just asgood as the expensive tabs most of my friends have got there kids there own tablets.. just make shore dont put card details on them n you will be fine

posted by Blocked (2014-07-10 09:18:05)
somu491 avatarParents should encourage their children to play some out door games also to become physically strong.

posted by (2014-07-10 13:00:27)
No avatarLike bone111 said, dont put credit card info into the tablet kids are using.

The problem with these games is their marketing is a little tricky. Adults have seen too much silly crap apps. They wont trust a kid when he asks for an app, even if the app is really good.

The app sellers need new strategies, like tieing the app with recognizable trusted brands for kids, hasbro, sesame street. Or they need to teach kids something useful and make the kid show it to their parents. If some kid has a game in school, there should be a way for his friends to ask him so he can send marketing email to their parents. Another way is to market as ads to adults with children, like most adult but kid friendly games do.

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