Facebook Introduced “Buy” ButtonAdded: Thursday, July 24th, 2014
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The social network has placed a “buy” button on adverts for products that would allow its users to pay for them directly from the ads without leaving Facebook.
The “buy” button will be visible from ads on both desktop and mobile app versions of the social network. It will also be seen on product page posts from brands. By clicking on it, the user will be connected directly with the retailer.
Facebook announced that this feature was built with privacy in mind. The company pointed out that it was trying to make the payment experience both safe and secure. As such, none of the credit or debit card information users would be sharing with Facebook when completing a transaction can be shared with other advertisers. In addition, it will be up to users whether or not they’d like to save payment information for future purchases.
The feature is testing now, limited to a few small- and medium-sized businesses in the United States. In the meantime, it is expected to help both advertisers and users. At the moment, when a user clicks on an ad within Facebook for a product he or she wants to buy, the service would send them to an external website. The company launched a store for goods two years ago, but pulled the plug on the venture last year after lack of engagement from users with gift cards of the most popular brands.
Facebook is not the first one to introduce the “buy” button – Twitter has done that earlier in 2014. Now everyone can buy products directly from ads on Twitter, and even Amazon added the ability to put items to a shopping cart directly via tweets three months ago.
Perhaps, testing will expand to the users in the United Kingdom soon as well, but thus far there were no official confirmation from the company.
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Thursday, July 24th, 2014
|its seem now fb only want to earn money...|
|I hope the “buy” button will really HELP both advertisers and users of FB.....|
|posted by (2014-07-24 11:46:20)|
|Who gives a shit about CIA yidbook?|
|This is copy and pasted but just look at the figures.. people need to get a life and stop using facebook.|
Facebook earned $791m (£464m) in the April-June period - up from $331m in the same quarter a year ago.
Revenue jumped 61% to $2.91bn from $1.81bn with advertising revenue jumping 67%.
|Well no-one ever accused Zuckerberg or Moskovitz of being retards..........|
|When will they add the "sell" button?|
|posted by (2014-07-25 03:35:29)|
|what next? facebook changing name to facebay?|
|posted by (2014-07-25 04:18:42)|
|Facebook has lost ALL sense of what a Social Network is - i.e. a safe environment in which to catch up with old pals and to meet/interact and make new friends whom you would ordinarily not have the chance to meet.|
It is now so restrictive that EVERY Facebook user is effectively Facebook's bitch! They roll out silent updates to their coding which removes friends from your friends list without you knowing and without your consent - something Facebook does NOT want its users to know - and if, IF you are lucky, the removed friend might [magically] reappear on your friends list again sometime down the line in maybe two or three coding updates....
Zuckerberg is canny and of course he wants to make as much moolah as he can, not that he will never be able to spend it all, typical venture capitalist that he is and he does not give a flying toss about what you the Facebook user wants from his "baby". The endless "improvements" to "enhance your Facebook experience" whether you want it enhanced or not means that Fb users are well and truly banjaxed over who exactly owns your Facebook account?! The only reliable clue I can give is..... NOT YOU!!!
Yep, we're all hooked on Fb but what would we do WITHOUT it, even if we do not own our own accounts?! SHEESH!!!
|Targeted user information is more valuable than gold. Facebook realized this truth long before the term "Social-Networking" was coined by its users. I applaud Zuckerberg for his brilliant insight.||
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