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ExtraTorrent.cc > Articles > Sony Pictures Wanted To Upload Promo to Torrent Sites

Sony Pictures Wanted To Upload Promo to Torrent Sites

Sony Pictures Wanted To Upload Promo to Torrent Sites

Added: Friday, December 26th, 2014
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2013, www.extratorrent.cc
An interesting marketing plan was developed by Sony Pictures' TV network AXN, aiming to convert users of torrent websites into paying customers. Sony was going to flood BitTorrent portals with promos for the premiere Hannibal disguised as pirated copies
screenshot_251.png

The rights owners have use different methods to fight Internet piracy. For example, they send millions of takedown notices every day. Nevertheless, Sony Pictures’ TV network AXN decided that the best way is to upload content to torrent websites. AXN in Central Europe drew a marketing campaign for its show Hannibal, under which it was going to post torrents of the first minute of the show on all major torrent trackers in the world.

The idea was simple – to create a promo dedicated to the show, which is convincing people in very creative and no­invasive way to watch it legally instead of downloading from torrents. The company was going to upload the promo on the torrents sites, imitating the first episode of Hannibal season 2. Taking into account that torrents are exactly the place where people would be searching for the first episode of season 2 after the premier, the project promised to be a success.

Unfortunately, Sony Pictures’ headquarters didn’t appreciate the plan, expressing great concern about the websites where these promos would end up. They claimed that the project was to support piracy instead of fighting it, saying that populating torrent portals with promos could risk current efforts to disrupt those same services, because it would severely undercut the company’s efforts not only in Europe, but all they have accomplished elsewhere.

Thanks to TorrentFreak for providing the source of the article.

Posted by:  SuperAdmin
Date:  Friday, December 26th, 2014



Comments (10) (please add your comment »)

1
posted by (2014-12-27 01:37:11)
No avatarThey should just be happy anyone is watching their murder porn.

2
posted by (2014-12-27 05:01:24)
dynamo88 avatarIf you can't beat'em then join them. Philosophy that's gone a long way, but Sony refuses to see the overall benefit of it. So be it.

3
posted by Turtle (2014-12-28 18:20:35)
Loverboy58 avatarSony will never beat torrent websites, and even if they joined them. I doubt none of us will be paying a fee to them to watch anything from them. We rather give contributions to keep our torrent websites running. Let's keep Sony out of our torrent world. I am glad they got hacked.

4
posted by Blocked (2014-12-29 08:35:36)
No avatarSony will never beat torrent websites, and even if they joined them. I doubt none of us will be paying a fee to them to watch anything from them. We rather give contributions to keep our torrent websites running. Let's keep Sony out of our torrent world. I am glad they got hacked.

5
posted by (2014-12-29 18:35:44)
Shadow_Phase avatarThe old "pirate" boards is what 'made' a lot of the big companies we see today. By allowing some of their exclusive intellectual property to circulate on the "warez" boards, those companies that produce this stuff gets the best advertising and circulation that big money usually has to pay for. And the little that they "lose" is going to those who wouldn't have the money to buy it anyway... so they aren't 'loosing' a thing!
I believe a lot of the warez we see on the torrent sites is actually released by the companies themselves!

6
posted by (2014-12-29 20:48:06)
No avatarIT IS INTERESTING TO SEE THAT THE COMPANY THAT LOST OUT TO APPLE BECAUSE "MP3 WAS UNETHICAL" IS NOT DESPERATELY TRYING TO KEEP UP WITH THE PACE... QUESTION IS WILL THEY BE ABLE TO? I REALLY DO NOT BELIEVE SO AT ALL!!!

7
posted by ET junkieET loverTurtle (2014-12-31 19:40:16)
fusseltier avatarwhy are you yelling?

8
posted by ET junkieET loverTurtle (2014-12-31 19:40:48)
fusseltier avatarthey didn't get hacked, it was a publicity stunt.

they know nobody wanted to watch another seth rogen movie, so they made something sensational to get free publicity for the movie.

9
posted by (2015-01-01 19:29:08)
No avatarThis was tried years ago to discourage users from torrenting. Upload parts of the beginning of a show then fill the rest with garbage.Oh thats right, we have a new generation of kids this hasn't been tried with.

10
posted by (2015-01-02 15:01:34)
vivekk avatarGOOD TO KNOW THIS IS SONY 'S REAL PLACE INFRONT OF TORRENT



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