3D At A CrossroadsAdded: Tuesday, April 13th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
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According to Dreamworks Studios animation chief, Jeffrey Katzenberg, we may be on the brink of a 3D revolution or a 3D revolt.
With the success of Avatar 3D the world was shown what 3D could really do. But with Clash of the Titans we see the low end of the spectrum. The difference is the in the production. Avatar was conceived, designed and shot for 3D. It was a 3D project and it showed. On the other side we have Clash of the Titans which was a 2D project and converted to 3D at the last minute.
According to Katzenberg this amounts to nothing more than, "OK, congratulations! You just snookered the movie audience."
You pay a premium price for a 3D movie (double or more than a regular ticket) and what you get is a 2D movie that has been run through a quickie 3D conversion.
Katzenberg thinks that if the movie industry takes the low road and decides to do all 3D as conversions the audience will quickly pick up on the lack of quality and walk away from the 3D experience. This is disconcerting to the studios as a successful 3D release covers the eroding DVD market.
One interesting point he brings up is that 3d and IMAX are truly the first innovation in movie going in the past 10 years. Compared to the improvements make in television there is no wonder movie attendance is way down. Why go to the movies and fork out 50 bucks when you can have a better experience at home.
Hollywood has tried for the last 10 years to go all digital. Going digital could save the movie companies billions as they would no longer need to print films and ship them. But there has been a push back from the theaters as they would need to upgrade to all digital and prior to 3D there was really no financial gain for the theaters. But now there is. With quality 3D releases the public is willing to pay a premium for the experience, hence more profit for the theaters.
If Hollywood decides to take the low road 3D could be gone as quickly as it arrived. How many times will someone go to pay extra money for an inferior product?
April 13th, 2010Posted by:
Tuesday, April 13th, 2010
|posted by (2010-04-13 11:37:39)|
|But at the min its a dam site cheaper to go to watch A 3D experience in cinema than it is to buy a 3D TV and 3D compatible Blu-ray player..You can never recreate the atmosphere of 3D cinema at home, even with the old " Anaglyph" 3D that was shite...Jaws etc just my opinion...Technology comes at a hefty price...Sky is set to launch a 3D channel this year only for people who subcribe to HD already as the set top HD Box will be able to handle it ...But a month your lookin at Â£50 uk plus tv license + maybe extra fee for channel + cost of a 3D TV ..So Â£15 uk pound once in a while for me n daughter is ok with me ...|
|posted by (2010-04-13 12:00:46)|
|. But with Clash of the Titans did not start out to be a 3d movie the eddit it to be a 3d movie so its not a totaly true 3d movie|
|posted by (2010-04-13 12:15:52)|
|typical hollywood trying to dupe ppl into seeing something which they think may be on the same level as prior 3d films .. simply another lame ass way to make extra bucks from ppl going to the theatre :( :( was going 2 go see Clash in 3d 2 thanks for the article as wont bother now !! grrr and they wonder why ppl download stuff .. they are the ROB DOGS not us ;)|
|posted by (2010-04-13 12:24:53)|
|dougie you're missing the point. It's not about the comparison of theater 3D to home 3D. It's about people loving the 3D effects from a true 3D movie like Avatar and thinking that they will get the same experience from other movies to be claiming to be 3D as well, which weren't filmed as 3D; disappointing the public and discouraging them from investing in another 3D movie which could be a true 3D, in return discouraging the industry in investing in the production of more true 3D movies like Avatar.|
"The Boy Who Cried Wolf" ring a bell?
|Well put ElDiablo.|
We are expected to pay a premium price for a 3D movie and then get a substandard product.
|posted by (2010-04-13 23:43:27)|
|Well i decided after watching Alice in Wonderland, then Clash, that i'm not getting suckered again, if 3d is added as an afterthought, then i'll pass, it costs enough allready to go with the family.|
I believe the new potter movie is having it added as well, i'll stick to the 2d version.
And i'll be leaving 3d tv as well, new player plus tv, plus hd box plus, and higher charges, not to mention the 3d glasses for everyone at Â£100 quid a pair, pardon me but bollocks to that.
I've just bought a 52 inch, tv, new blu ray player etc, that'll do me for a while
|i hate 3d with a passion and genuinely believe that a story can suffer from it rather than gain. |
example - the new resident evil movie, it looks very pretty but i'm not going to go and watch it just on the basis that the previous efforts weren't known for their story substance and now i can just picture the director throwing the script out the window and going screw the story people lets just show lots of brilliant slow mo bullet time shots with this new 3d camera i got .
|posted by (2010-04-14 04:00:37)|
|"Why go to the movies and fork out 50 bucks when you can have a better experience at home."|
he said it right.thats the whole new way of thinking for everyone now, the truth.
think of all the garbage rentals and at the movies disasters. omfg
|posted by (2010-04-14 04:06:38)|
|3D, just like blu-ray and dvd before is just another way for studios to transfer money from consumers pockets to theirs and for what? the same old tired stories told in the same tired old way. clash of the titans? re-make, plain and simple. oh critics, producers, directors actors and public relations departments can harp on about how technology and especially 3D will make the film "come alive" and the viewer be a part of the story etc etc but the bottom line is that your just feeding people the same old thing in a fancy new package. and even the new packaging is re-branded, look at john carpenters the fog which he described as a re-visualization. john, the word your looking for is re-make, go on say it, it's not a dirty word....or maybe it is? maybe the money men (and women) are so worried that the public will wake up and demand to know why they're being fed the same old thing that the film industry will use new words in the hope that the public won't notice? this is an industry that employs how many millions of people? unfortunately for those people and their future employment prospects, i suspect that the whole creative industry which has for the past three decades been over producing low quality mass marketed and over hyped rubbish is on it's last legs and has run out of steam. i'd hate to put a timescale on it but i'd guess we could be looking at a dying beast, and if people wake up and realise how they're being fooled it could be sooner than we think.||
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