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ExtraTorrent.cc > Articles > British Police Hijacked Adverts on Pirate Websites

British Police Hijacked Adverts on Pirate Websites

British Police Hijacked Adverts on Pirate Websites

Added: Friday, August 28th, 2015
Category: Bit Torrent Freedom > The Right To Share
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, www.extratorrent.cc, 2015
City of London Police have targeted the ad revenue of more than 250 suspected pirate websites, which replaced their banners with anti-piracy messages. Targeted domain names were not disclosed because this would raise the profiles of the police, but the industry experts believe that the most prominent pirate websites were included.


Over the past couple years, the special unit of City of London Police has been cooperating with the music and movie industries in attempt to target websites providing illegal access to copyrighted content. Back in 2014, they launched a campaign called “Operation Creative” within which they struck a deal with online advertising groups in order to replace adverts on alleged pirate websites with police banners. Those banners inform site visitors that illegal downloading is a crime and express that the website has been reported to the authorities.

“Operation Creative” has been active for more than a year now, but the police only selectively release information about its scope. Nevertheless, the Freedom of Information request allows to know how many sites are now on the “Infringement Watch List”. According to the police, 151 domain names are being targeted by the advertisement replacement effort, with those domains being reported to the authorities by copyright holder groups.

Last year, a similar request sent by TorrentFreak revealed that 74 websites were included in the “Infringement Watch List”, so we can conclude that this number has doubled over the past year. The police would not reveal any more information, because this may increase the number of visitors to targeted websites. However, the police unit informed that 134 advertising agencies are currently participating in the campaign, up from 84 in 2014. All of the companies have a presence in the United Kingdom, but many of them operate internationally.

Thus far, it remains unclear how many adverts on infringing websites are being replaced, because banners appear rarely in the wild. The police revealed some statistics on the effectiveness of “Operation Creative”: based on a small sample, they believe that pirate advertising decreased by 73%. Still, the experts can’t make a sound conclusion on whether this made any serious impact on the overall revenue of pirate sites.

Thanks to TorrentFreak for providing the source of the article.

Posted by: 

Date:  Friday, August 28th, 2015

Comments (5) (please add your comment »)

posted by Trusted UploaderSite FriendET loverSupermanKitty (2015-08-28 17:31:33)
SirSeedsAlot avatarHit 'em in the wallets.

posted by (2015-08-29 19:04:55)
johnmc963 avatarHey Sir Seeds alot:

Are you serious? You come to one of the biggest public websites for downloading torrents and you have the gall to say "Hit Em in the wallets"? Really? Free speech and all is cool but damn...

posted by ET junkieKitty (2015-08-30 17:16:34)
Selsley avatarwhy dont they just fine advertisers who use illegal share sites?

posted by Trusted UploaderSite FriendET loverSupermanmen (2015-08-30 19:42:37)
analogkid6103 avatarConsidering what the advertisements are at torrent sites whatever the cops had was probably safer than a flash player update or any of the results if you foolishly click on one of those killers.

posted by (2015-08-30 22:21:30)
johnmc963 avatarhey why don't they fine the users that use illegal share sites? Is that what you mean selsley ? Seems unusual for you to be commenting on one of the BIGGEST so called "illegal" share sites against the adverts on such sites. Fines eh? whats next then ... any user fined? I am just amazed

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