Filmmaker Says Cinemas Must Improve to Retain AudiencesAdded: Monday, October 12th, 2015
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Christopher Nolan claimed that cinema chains needed to drastically improve the experience they offer to customers. Otherwise, the chances are that the next generation will just stop going to the theaters. Nolan emphasized the importance of using real film instead of digital technology, including cinemas that still have projectors to show 70mm film.
A bigger problem for the cinemas is that the audiences now treat visits to theaters as visiting an empty room with a TV in it, where they just watch a movie. If this experience for the audience is not valued, people simply stop going. According to statistics, younger people did not value going to the cinema.
Christopher Nolan is known as the director of such movies as Interstellar and Inception and stands for the importance of using real film. Indeed, despite the pressure to go digital many directors continue to use film or perhaps return to it. As a result, cinemas need to have the projectors to show such films. Nolan praised Quentin Tarantino for arranging for 70mm projectors to be installed in 100 cinemas and thus letting people watch The Hateful Eight as it was meant to be seen.
The moviemaker believes that the industry went through periods of technological advancement, and as a result, the industry players began to confuse what should be a core value. He brought an example of the 1980s fashion of “colorizing” black-and-white films. The problem is that most people are not aware that any digital transfer from film will always differ from the original. Nolan also claimed that all economic arguments made to defend the increasing use of digital originated from theater owners or distributors, who claim that film is more expensive, while not passing the “savings” from using digital onto audiences by reduction in ticket prices.
Monday, October 12th, 2015
|They could make a major start by NOT showing 20-30mins of effing advertising crap before the movie even starts, I've paid to see the movie, NOT all that annoying crap.|
|i stop watching movie cuz it literally cost like 20dollar for a movie tickets are like up to 15 dollars (some places) plus a drink or popcorn (live at the most expensive city in CA|
|The cost to watch a movie in the cinema is not bad down here but then where I live there only 2 things you can do at night, drink in bars or go watch a movie. I have a really nice entertainment system at my house not quite what you get by being in a cinema but good enough. And by watching at home I eliminate wait times, advertising, people talking and using their mobile devices and so forth. The real challenge today is making movies that are good enough that one wants to watch. I can't help but notice that a good movie is becoming rare.|
|posted by (2015-10-12 20:54:02)|
|Maybe it's not the media but the content? Blaming the cinemas for not changing is distraction at its best. Film makers ran out of new ideas 30 years ago and old ideas 20 years ago. "if you can't think of something new remake something" or as Mr Carpenter said of his tedious and boring re-shoot of The Fog..."re image it" Really hollywood...stop feeding us the same old tired boring rubbish, you've had your day now just roll over and die like any other out of date desperate to survive industry.|
|Not sure I agree with sticking with film but they need to improve the experience. Went to see The Martian few weeks ago and it was like watching standard definition TV, and 70mm Imax doesn't sharpen it up that much either. In fact after viewing the Imax version of Batman I vowed never to waist money on Imax again. The apparent resolution of a full HD TV picture is far superior and my expectations are for something that would be close to a native 4k image at the theater. Aside from the better than at home 3d experience I would rather have watched the film from the blu-ray.||
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