YouTube Kids App Criticized for Promotional VideosAdded: Friday, November 27th, 2015
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While YouTube Kids app is intended for a more child-friendly experience, some critics complain that it is not filtering out promotional videos for “junk food”. Two groups, Campaign for a Commercial-Free Childhood and the Center for Digital Democracy, have filed complaints with the Federal Trade Commission, claiming to have found promotional videos for products from food and drinks manufacturers in the app, including TV ads and longer videos for Coke and ads and promotional placements for biscuit brand Oreos. The problem is that both companies have promised not to market their products to children. This is why the groups call for the FTC to investigate all those advertising companies alongside YouTube.
The groups are also going to ask European regulators, including those in the United Kingdom and Ireland, where YouTube Kids recently launched, to carry out similar investigation. In respond, YouTube said that it only shows ads approved as family-friendly. But this is only true for the pre-roll ads that YouTube itself shows between videos in the Kids app, while TV ads uploaded by Coca-Cola, Oreos and others do not fall under this policy. Why is so? Because as far as the app is concerned, they are videos rather than ads, and thus fall under algorithms filtering out videos inappropriate for kids.
In addition, the groups also point at another doubtful practice for YouTube Kids: videos from channels where brands have paid for product placement. Such brands include Oreo biscuits and other children products. Now the groups are calling for regulators to find out whether the commercial relationships between kids channels and brands are being properly disclosed.
Friday, November 27th, 2015
|posted by (2015-11-27 12:35:47)|
|Great work on social affairs SaM...how it can be stoped...i don't think there is any way..|
|Sounds like business as usual for the advertisers. Start em young then you have a slave for life.|
As they have always done.
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