Contact Plug-in from SalesForce is Now Integrated in WordPressAdded: Friday, May 7th, 2010
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When it goes to online business communities or blogs dedicated to specific area of interests, it is extremely important to know who exactly visited the resource. The total number of users visited the blog is not enough to built necessary business connections. This aspect inspired developers to create OpenID and other features allowing collecting identity information about the visitors.
Currently a corporate blog is an effective marketing tool aimed at developing the business connections with interested people online. That is why it is necessary to have ability to communicate with visitors who leave comments to the blog posts and display the interest to your business. The most comfortable solution is to integrate such functionality into blog, automating the process of collecting personal data.
SalesForce takes into account the importance of corporate blog as one of the channels of business communication and offers useful communication plug-in for corporate blogs.
SalesForce’s Chatter platform can be used to organize the ‘conduct us’ feature inside the blog that will add a chance to involve readers into communication. The blog becomes more familiar with business community where interested people discuss various materials and share thoughts with each other.
SalesForce gives the detailed instruction of how to adjust this feature for WordPress, giving the screen shots.
First you need to do is to set up WordPress receiver in the SalesForce admin panel.
In the WordPress integration settings you can set the auto-responder with a message you wish. The connection between the WordPress widget or page is set by simple input of SalesForce ID.
Then compose a contact information gathering form via the given form-builder:
This form will be a contact widget integrated into your WordPress blog.
You can place the contact widget into your WordPress site side-bar to make it visible on any page or put it on a separate page controlled by WordPress publishing process. The placement of this form is individual, according to your own taste and requirements. All the form entries will be processed by SalesForce.
In such a way each corporate blog reader can contact the blog owner to discuss any business opportunities and cooperation details. This really helps blogs to become more operational marketing tool, improving the customer relationship management.
May 7th, 2010Posted by:
Friday, May 7th, 2010
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