Virgin Media Called to Crack down on False Broadband Speed AdsAdded: Thursday, January 28th, 2016
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Virgin Media urged the British advertising regulator to crack down on broadband speed ad claims made by rivals. The Advertising Standards Authority was asked to extend its newly announced crackdown on confusing broadband pricing advertisements and scrutinize claims about speed.
The Virgin Media CEO explained that consumers need to assess both price and speed to properly compare different broadband offers. Virgin Media itself is able to offer superfast broadband through its cable network and claims that the watchdog relies on “outdated” rules for assessing broadband speed claims. It pointed out that dating back to 2011, the rules of the Advertising Standards Authority allow companies to widely advertise a headline broadband speed even if it is available to only 10% of subscribers.
Of course, sometime there are occasionally technical reasons why consumers are not able to achieve top broadband speed, but a recent research from consumer watchdog “Which?” revealed that only a small percentage of customers who got broadband from rivals hit the advertised speeds. This is why Virgin Media believes that the ASA should ensure consumers are able to compare broadband deals on the things that really matter, including speed.
In response, the advertising watchdog said that speed claims in advertisements had been a concern in the past, and that the advertising code had been beefed up to solve the problem. The ASA said it resulted in an improvement in the clarity of speed claims in ads. After the move, complaints to the ASA have fallen by half, the market has moved on, and today relatively few broadband adverts promise specific speeds.
Thursday, January 28th, 2016
|Lmao Virgin can't even give dedicated speeds themselves.|
|You got in ahead of me lol Well said.|
|posted by (2016-01-28 19:50:51)|
|@snotlob one thing I can say is at least they give the best speeds in the UK. I've tried most of their main rivals and their speeds don't come anywhere near Virgin's.|
|@Chum1975 I've been with virgin for some years now and started off on the 50mbps package then upgraded for free to 100mbps, then virgin rolled out 200mbps as another upgrade for free so I went for that and law and behold im lucky if I hit best part of 70-90mbps now, and no matter how many times you ring up kicking off you will never get a loss of adjustment for slow speeds.|
So in a nutshell if you're fiber lines are over 15-20 years old stick to the 100meg package as it's the stablest.
|posted by (2016-01-28 22:52:42)|
|Not sure where you guys get you info but i am subscribed to virgin and am on there 200mb connex....i actually get 201mb to 206mb download and 11mb to 13mb upload and its 99% constant so basically im getting a better speed than advertised.|
|@5 I use to get 200+ for the 1st month now I don't and I get my info from various alienware laptops that I get into fix so I do my speed test with ookla on them.|
|posted by (2016-01-29 07:43:42)|
|Virgin is the best in UK and there not ruled by rip off bt|
|ive been with virgin the last 2 years and only once had issues with my speeds. i originally had 100mbps but that has being upped to 150mbs. both speeds i average out at about the speed advertised using ookla. there have being times where it has being up to 10mbps under and times up to 10mbps quicker.||
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