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ExtraTorrent.cc > Articles > Indie Game Pack Sale Exceeded Million Dollar Level

Indie Game Pack Sale Exceeded Million Dollar Level

Indie Game Pack Sale Exceeded Million Dollar Level

Added: Saturday, May 15th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
The crazy idea of a 4-pack game sale with the buyers setting the price of it has now broke 1 million dollar barrier. The Humble Indie Bundle earned over a quarter of a million just in the first day of a sale. At the presumable last day of the event the sales exceeded $1 million and then were prolonged by three more days. The sale offered customers to set the price for the pack themselves and decide where their money goes – whether to the developers, to the charities or divided up in proportion the buyer wants.


During the sales the rules has changed a bit. After the start of the whole thing, the EFF (Electronic Frontier Foundation) came out with offering memberships to those customers who is willing to donate over $100 for the bundle (the donors are able to choose the style themselves). Besides, the developers added another game, Samorost 2, to the deal after the start of the sale.

Wolfire admits that the bundle sale experiment turned out to be a massive success even beyond all their wildest expectations. In just a week, over 120,000 of generous donors have put down an amazing $1,1 million so far. They also chose to allocate one third of it to charity – for the Child’s Play Charity and the EFF.

Well, no success can avoid hearing criticism along the way, and The Humble Indie Bundle was not an exception. Some of the critics pointed out that it’s usually very difficult to unpack the real numbers behind piracy, but Wolfire was quite transparent about it. This proves that piracy will always be an issue, no matter what developers do.

Well, Wolfire has really offered the statistics on piracy anyway, but as you all know, the big companies always complaint they lose lots of potential revenue due to piracy. However, we can clearly see from the Wolfire’s comments that this game developer is just amazed by the success of the deal. At this point, even if piracy did influence the sale, it led to the positive results at the end. Thousands of people worldwide are aware of Wolfire now and that is nothing less than publicity, which normally costs the companies millions spent on marketing. Wolfire pretty much got it for free, together with loyal future buyers that it didn’t have before. As you can see, everyone is happy at the end and it’s almost impossible to tell anything negative about the result of the whole idea.

May 15th, 2010

Posted by: 

Date:  Saturday, May 15th, 2010

Comments (3) (please add your comment »)

posted by Site Friend (2010-05-15 16:12:15)
magiccrack avatarthanx for sharing SaM

posted by Blocked (2010-05-16 10:49:57)
PhysOne avatarThis scheme will obviously rock people getting more than what they are offering.

posted by (2010-05-17 10:30:35)
No avatarthis is a very good idea and although megalith companies like activision will never follow this model, its a safe bet that eventually a true gem will show up on the market from an upstart developer.

PS to Evo- avesome avatar :D

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