Pope Showed Support to YouTubers Running Beauty VlogsAdded: Tuesday, May 31st, 2016
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Pope Francis held an intimate meeting with YouTube stars and expressed his support behind popular beauty videos. The pope also encouraged his celebrity guests to help people create virtual identities.
After the meeting with the YouTubers, the pope was speaking at the educational conference at the Vatican, attended by such stars as Salma Hayek, Richard Gere and George Clooney with his wife. The group of a dozen YouTubers included a British videomaker, who was praised by the pope for her fashion and beauty clips. According to the pope, preaching beauty and showing beauty helps neutralize aggression. The meeting with YouTubers addressed a wide range of topics including extremism, identity and even goals of Diego Maradona, some of which could be acts of divine intervention. The pope also encouraged the videomakers to help followers who feel lost create a virtual identity and feel they belong to the circle at least virtually. He believes this can help them start taking a path of optimism and hope.
The papal Instagram account was launched a couple months ago under the Latin name “franciscus”. It has already garnered 2.5 million followers. The pope opened up to Instagram followed his meeting with the company’s CEO, Kevin Systrom, who described it as one of the most memorable experiences ever.
The industry watchers point out that Vatican’s digital-first strategy was already evident in early 2016 when Pope Francis welcomed the former CEO of Google, Eric Schmidt, to the heart of the Catholic Church.
Although Vatican shows enthusiasm for social media, Pope Francis has described himself as a tech dinosaur. He also warned Catholics against prioritizing their smartphones before real relationships. At the same time, the pope promoted the Internet as a “gift from God” and a force for good. Apparently, he will likely take this approach to the church’s World Youth Day in Poland this summer.
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