|The EU regulator has filed an antitrust charge against Google’s AdSense advertising business, accusing the company of abusing its dominance in search to benefit its own advertising business. AdSense is known to be Google’s main revenue stream. The European Commission also reinforced another charge against Google’s shopping service, which allegedly receives preferential treatment in search results as well.
European competition commissioner recognized the importance of Google’s innovative products that have made a difference to people’s lives, but insists that doesn’t give the company the right to oppress other companies. The European Commission raised concerns that the search giant has hindered competition by limiting the ability of its rivals to place search ads on other websites.
Google received two “statements of objections” from the Commission, and its parent company, Alphabet, was given 10 weeks to respond. Otherwise, Google faces fines up to 10% of its global turnover for breaching the EU antitrust rules. European competition commissioner also said the preliminary probe into Google Shopping has demonstrated that it has unfairly favored its own comparison shopping service in its search results, which means that consumers may not see the most relevant search results.
In respond, Google claimed that its innovations and product improvements have actually increased choice for European consumers and promoted competition. It must be explained that the Commission’s concerns around Google’s adverts relate to its AdSense for Search platform, where it acts as an intermediary for websites, with searches producing results including search adverts. At the moment, Google is also facing complaints against its image search from Getty Images.
Friday, July 15th, 2016
|online ads are 50% fraud if you doubt this pay for some ads and watch how fast competitors and bots click on the to grab your cash|
|posted by (2016-07-16 04:25:51)|
|Another cash grab by the EU. They'll probably funnel the money right into the Greek abyss.||
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