|Google was asked to remove over 500m allegedly infringing links from its search results in 2016 thus far, which is double the number of DMCA notices received last year. According to copyright owners, the surge was due to a failing system, but Google has its own opinion. It believes that the increase shows that the system is working. According to statistics, it takes Google less than 6 hours to remove infringing content.
In recent years, the number of takedown requests has exploded, with Google recently receiving its 500 millionth takedown request this year. For comparison, in 2015 it took Google almost the entire year to reach the same milestone. With this pace, the search engine will process a billion allegedly infringing links during the whole year.
The company confirmed that almost 98% of the reported links are indeed infringing and being removed. In other words, half a billion links were withdrawn from search results in 2016 alone. At the same time, copyright holders are still not satisfied, claiming that many files simply reappear under new URLs.
A few days ago, Google issued its updated “How Google Fights Piracy” report providing an overview of the measures taken to tackle piracy while countering some of the copyright owners complaints. However, copyright owners still demand a tougher stance from Google in regard to piracy. It looks like the entertainment industry groups and the search engine are not going to reach an agreement in the near future, with the argument going on for years and both sides standing their own grounds. Entertainment industry hopes that the government may eventually intervene, but until this happens the rightsholders continue to report millions of infringing links every day.
Thanks to TorrentFreak for providing the source of the article.
Wednesday, July 20th, 2016
|only takes 6hrs to remove a link, i guess 3 billion hrs is perfectly acceptable then|
|Google fights piracy. Like it's their job to fight piracy.|
|posted by (2016-07-21 04:54:27)|
|Sounds like taking over the internet ....|
|Whoever controls the flow of nfo ...ect.|
|Google should concentrate on removing a lot worse than infringement sites !|
|posted by (2016-07-21 18:27:28)|
|Google and Microsoft... The new NSA headquarters!|
|Only half a billion I think Kat deleted more than that. For all the good it did.|
|Removing them is better than reporting them like Apple did.Have never owned an apple product, well my ebook does have apple software. I've never like them. But I think Google has to comply or appear to comply. Apple provided evidence on a private account which was stupid to have and stupid to talk site stuff on Facebook.||
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