Google to Push Mobile SearchAdded: Monday, October 17th, 2016
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Some expect desktop Google searches to be out of date compared to mobile searches through the same engine, as Google has started to push mobile search. The company decided to fully split its search index into mobile and desktop, where the former is rapidly updated, and the latter is a secondary search index for the desktop web.
Google representatives announced that the change would hit within “months” and the desktop version of the index would be less up to date than the mobile one. Apparently, this is a result of the long-running push by the tech firm to motivate webmasters to prioritize mobile-friendly versions of their websites. It must be noted that Google has already been promoting websites that better work on mobile devices since April 2015. Google rates text size and how easily tappable links are on smartphone touchscreens.
Now, with a fully separate index, Google is likely to expand the push by showing very different attitude to websites with alternate mobile and desktop websites, effectively putting an end to the situation where clicking through from a search result leads to a mobile website containing none of promised data.
Industry experts say that the most substantial change will likely be that due to a mobile index, Google can use different ranking algorithm for “pure” mobile content rather than the current system that extracts data from desktop content. They also remind that it wasn’t the first time Google had mentioned the split, but no proposed date for the transition has been announced before.
However, search optimization experts admit that the change is nothing but the logical next step for the search engine. While it makes sense to have two separate indexes and treat them as equals, it also makes sense for Google to get a primary one and use it as the fastest way to grow its index. This can be partly about pushing site admins to change their websites to be responsive instead of having separate desktop and mobile versions. Making emphasis on the fact that the mobile index is more important, Google will push operators to focus on their mobile sites.
In the meantime, Google issued an official statement, where it says that the company is always experimenting with approaches to keep search index as relevant, but so far the search giant has no new developments to announce.
Monday, October 17th, 2016
|posted by (2016-10-18 06:29:24)|
|How about old developments that are never spoken of...|
|In other news google is still searching for a way to sell their crappy out dated iPhone rip off.||
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