|Recently, the social media networking giant paused the use of WhatsApp data in the United Kingdom, and now it has stopped using data obtained from its messaging service for advertising across all of Europe due to numerous investigations launched by multiple data protection authorities.
Facebook had faced intensive pressure from the European data protection agency group last month, which had serious concerns over Facebook’s use of the user data, including phone numbers and other sensitive information. As a result, the tech giant was asked to pause its WhatsApp data collection. The company has now stopped using the collected information for advertising and product improvement purposes that could enable it to link Facebook and WhatsApp accounts for a member of both networks.
Facebook’s European operations are based in Ireland, and the company is regulated by the Irish Data Protection Commissioner’s office there, which confirmed that, for the moment, the company was not proceeding to process European user data from WhatsApp for advertising and enhancing its own service. The Irish Data Protection Commissioner’s office also notified that it was investigating Facebook’s data practices regarding the sharing of WhatsApp information.
In the meantime, the industry experts point out that Ireland is not the only country that launched investigations into its data-sharing practices. Many European regulators, including UK, Germany, France, Italy and Spain, did the same. For example, the UK’s Information Commissioner said she had concerns that customers were not being properly protected by the tech firm, as they have not been given enough information about what the company was going to do with their data. As for WhatsApp, it was doubtful that the app has got valid consent from users to share their data.
Originally, the popular messaging service that was acquired by Facebook a couple years ago gave WhatsApp users a notice to allow them to opt out of the use of the data shared with Facebook, but they couldn’t block its sharing. That condition didn’t change: the social giant will not halt the sharing of data between Facebook and WhatsApp, which is used for purposes other than advertising.
Saturday, November 19th, 2016
|posted by (2016-11-20 22:31:44)|
|Glad they paused. I needed to get a freakin new number because I kept getting calls from phone companies asking if I'm on facebook and what my name was and all that creepy shit. Thanks a lot fb pfft.||
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