Music Marketer Believes Internet is a Useful Tool for Artists Added: Sunday, July 11th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
While the story involving ASCAP and NMPA is discussed lively throughout the world and generating plenty of opinions, one of the experienced music marketers voiced his opinion on the music and the Internet influencing the artists’ lives.
One can notice that all the news and scandals are now mostly dedicated to the war between file-sharers (read consumers) and law firms representing anti-piracy outfits. The only question is where are artists left in this war? Since outfits like ASCAP altogether with record labels don’t seem to act in the best interests of performers today, it’s quite interesting for all of us to know how the musicians make a living in such atmosphere where users are not accustomed to pay for music.
An artist marketer from “Make Your Band Famous”, Chris Cox, gave an interview recently, where he voiced his point of view on such issues. In addition, he even published a short video of him discussing the music climate of twenty-first century.
Chris Cox thinks of himself as a marketing coach helping musicians to find ways to market their music. The main point of his video performance was about Internet to be painting quite a bleak picture for musicians, yet still remaining hopeful for them in terms of earning money. He explains such a difference in the Internet’s role as following. Internet has entirely ripped apart the reality of the entertainment industry. And this is done in 2 ways. First of all – the negative impact, which is peer-to-peer. It is much demonized, but still hurts big artists. On the other side, Internet gave us a positive effect of social networking, which can be used as a basic marketing tool for artists. It facilitates an amazing change for the best for musicians out there. Internet was the first place where people could tell their friends about the music they liked! If you consider most people loving new artists just because they were introduced to them by their friends, that would be a pretty big deal. Moreover, any artist should understand that he first needs to let people listen to his music for free to make them love it. Only after that the fans will pay for it. In any case, it’s a mere respect that fans demonstrate towards the artist. If they really like him and his work, they will pay him, no matter how. Those who really have no money to pay for tracks will pay him with their love – this is a part of artist’s life too, not only money. The art is not just for money, you know.
July 11th, 2010Posted by:
Sunday, July 11th, 2010
|hmm nice article SaM|
|In the late 60's we had "Underground Radio". Radio stations weren't playing the "Underground Music" we wanted to hear. Your only basic source for most "New Music" was a friend passing it on to you since stores didn't have the records for sale. "Pirate Movie-ish". Word of mouth "advertising" is what started all the groups from this era. Someone invented 8 track & then cassette so we started to share. Nobody from the industry complained. Now the internet is the "Underground" source and we continue to share. Our sharing is what gave the industry the push (word of mouth) it then grew into. They thanked us then but want to prosecute us now. How short their memories are. The fat greedy ones (music industry) now realize their business model is changing and they were not prepared to meet the newer needs of those who still prefer to share...... From birth we are taught to share. They need to build a new system for distribution of modern digital content. We no longer carry record or tape players. When was the last time you bought a new record, 8-track or C/D? Stop blaming us for your short sightedness and antique methods. As said above by Chris Cox: "The art is not just for money, you know."|
|posted by (2010-07-11 19:05:08)|
|very nice read SaM.|
|Thanks SaM very interesting read as always!|
@ CaptCosmo. I agree with all that you said except the part about (quote) "Nobody from the industry complained." They did complain, which led to a tax being levied on all blank cassettes. After that no more was said! It appeared that a small tax satisfied the industry. Such a simple idea, so why don't they do the same now with blank discs? Or is that tax still being levied, but is not mentioned as they consider it a bonus, on top of what they hope to gain from out of court settlements! Maybe someone could find out and tell us!
|Dam right the Internet is a great marketing tool for artists. Used to be the only way to discover music was the radio. now we have youtube,p2p ect... And now those artists that refused to sign their life away are getting noticed. I love Technology!|
|CommanderKeen we have that tax on blank cd's and dvd's here in italy..but it seems like everybody forgot about it....and yea..thanks SaM the guy has a poin thou...artists arnt suposed to do good music for money...they are suposed to do it as a form of art...SO STOP COMPLAINING CUZ THE MORE U ARE DOWNLOADED THE MORE U ARE LOVED AND LIKED.and thats a fact|
|posted by (2010-08-03 17:17:24)|
|Hey SaM - thanks for the write up man. (I'm Chris from MakeYourBandFamous.com btw).|
Let me know what you're thinking as you go along ;-) Any comments, thoughts welcome dude. And again, thanks for the kind words.
I think it's obvious to everyone the business model in the music industry is sinking. Nobody's got all the answers, but I think we're pioneering an exciting new way that might end up making us a whole lot more money as we go along. It's all very exciting.
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